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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

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Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

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CCSP: Securing Cisco IOS Networks Study Guide (642-501)
CCSP: Securing Cisco IOS Networks Study Guide (642-501)
Here's the book you need to prepare for Exam 642-501, Securing Cisco IOS Networks (SECUR). This Study Guide provides:
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Security continues to be the number-one concern of computer professionals today, and with good reason. Consider the evidence: as many as 150 million computers worldwide may be remotely controlled by attackers. Over 94 million credit and debit cards were compromised in one data security breach, with losses totaling over $140 million. On average,...

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This book provides an insight into the key practical aspects and best practice of 4G-LTE network design, performance, and deployment

Design, Deployment and Performance of 4G-LTE Networks addresses the key practical aspects and best practice of 4G networks design, performance, and deployment. In addition, the book...


Unity 2017 Game Development Essentials - Third Edition: Build fully functional 2D and 3D games with realistic environments, sounds, physics, special effects, and more!
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Game engines such as Unity are the power tools behind the games we know and love. Unity is one of the most widely used and best loved packages for game development and is used by everyone, from hobbyists to large studios, to create games and interactive experiences for the web, desktops, mobiles, and consoles. With...
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This is the second of a three-volume study of the Hellenistic settlements. The first, The Hellenistic Settlements in Europe, the Islands, and Asia Minor, dealt with foundations in those regions. The present volume focuses on the Hellenistic settlements of Syria, the Red Sea Basin, and North Africa. The third volume will deal with the...

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Using fun graphics and easy-to-follow instructions, this straightforward, this visual guide shows young learners how to build their own computer projects using Python, an easy yet powerful free programming language available for download.

Perfect for kids ages 10 and over who are ready to take a second step after Scratch, Coding...

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