Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Advertisement
unlimited object storage image
Today's Books
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

Buy
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations, 9783030107932 (3030107930), Springer, 2019
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
Comments
Add Your Comment
(HTML tags aren't allowed.)

Amazing Books
eBay For Dummies
eBay For Dummies

The unparalleled guide to successfully buying and selling on eBay, fully revised and updated eBay is the world's #1 shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is the #1 eBay expert and bestselling author, with more than a million copies of her books in print. And eBay For...

Handbook of Parkinson's Disease, Fourth Edition (Neurological Disease and Therapy)
Handbook of Parkinson's Disease, Fourth Edition (Neurological Disease and Therapy)

This blue-ribbon guide has long prevailed as one of the leading resources on Parkinson's Disease (PD). Fully updated with practical and engaging chapters on pathology, neurochemistry, etiology, and breakthrough research, this source spans every essential topic related to the identification, assessment, and treatment of PD. Reflecting the...

Cooperative Communications for Improved Wireless Network Transmission: Framework for Virtual Antenna Array Applications (Premier Reference Source)
Cooperative Communications for Improved Wireless Network Transmission: Framework for Virtual Antenna Array Applications (Premier Reference Source)
Cooperative communications, an emerging research area spurring tremendous excitement within academia and industry, has experienced an increase in demands for wireless multimedia and interactive services in recent years.

Cooperative Communications for Improved Wireless Network Transmission: Framework for Virtual Antenna Array...


Rails Recipes: Rails 3 Edition
Rails Recipes: Rails 3 Edition
If I were to buy a real recipe book—you know, a book about cooking food—I wouldn’t be looking for a book that tells me how to dice vegetables or how to use a skillet. I can find that kind of information in an overview about cooking.

A recipe book is about how to make food you might...
The Gender of Reparations: Unsettling Sexual Hierarchies while Redressing Human Rights Violations
The Gender of Reparations: Unsettling Sexual Hierarchies while Redressing Human Rights Violations
Reparations programs seeking to provide for victims of gross and systematic human rights violations are becoming an increasingly frequent feature of transitional and post-conflict processes. Given that women represent a very large proportion of the victims of these conflicts and authoritarianism, and that women arguably experience conflicts in a...
Persistence in PHP with Doctrine ORM
Persistence in PHP with Doctrine ORM

This book is designed for PHP developers and architects who want to modernize their skills through better understanding of Persistence and ORM. You'll learn through explanations and code samples, all tied to the full development of a web application.

Overview

  • Develop a fully functional Doctrine-backed...
©2021 LearnIT (support@pdfchm.net) - Privacy Policy