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The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing

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This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success?regardless of where their marketing organization is in the process.

The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit?

The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands?including Google, Lyft, Ancestry.com, and Coca-Cola?that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders?for your team and culture.

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Cyber-Physical Systems: Advances in Design & Modelling (Studies in Systems, Decision and Control)
Cyber-Physical Systems: Advances in Design & Modelling (Studies in Systems, Decision and Control)
This book presents new findings on cyber-physical systems design and modelling approaches based on AI and data-driven techniques, identifying the key industrial challenges and the main features of design and modelling processes. To enhance the efficiency of the design process, it proposes new approaches based on the concept of digital twins....
RxJava for Android Developers: with ReactiveX and FRP
RxJava for Android Developers: with ReactiveX and FRP
Summary

RxJava for Android Developers teaches you how to build fast, fluid, and reactive mobile apps for Android with RxJava.

Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

About the Technology

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NumPy 1.5 Beginner's Guide
NumPy 1.5 Beginner's Guide

An action packed guide for the easy-to-use, high performance, free open source NumPy mathematical library using real-world examples

  • The first and only book that truly explores NumPy practically
  • Perform high performance calculations with clean and efficient NumPy code
  • Analyze large data sets...

Love 'Em or Lose 'Em, Sixth Edition: Getting Good People to Stay
Love 'Em or Lose 'Em, Sixth Edition: Getting Good People to Stay
This sixth edition of the number one bestselling employee retention book in the world (over 800,000 copies sold) puts a new emphasis on diversity and inclusion but keeps the same appealing format: twenty-six simple strategies from A to Z.

Despite booms and busts, technology advances, talent wars, layoffs, and even a
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Teach Yourself VISUALLY Microsoft Office 2007
Teach Yourself VISUALLY Microsoft Office 2007
Are you a visual learner? Do you prefer instructions that show you how to do something — and skip the long-winded explanations? If so, then this book is for you. Open it up and you'll find clear, step-by-step screen shots that show you how to tackle more than 220 Office 2007 tasks. Each task-based spread includes easy, visual directions for...
Hands-On Data Visualization with Bokeh: Interactive web plotting for Python using Bokeh
Hands-On Data Visualization with Bokeh: Interactive web plotting for Python using Bokeh

Learn how to create interactive and visually aesthetic plots using the Bokeh package in Python

Key Features

  • A step by step approach to creating interactive plots with Bokeh
  • Go from nstallation all the way to deploying your very own Bokeh application
  • Work...
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