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The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing

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This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success?regardless of where their marketing organization is in the process.

The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit?

The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands?including Google, Lyft, Ancestry.com, and Coca-Cola?that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders?for your team and culture.

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Ghidra Software Reverse Engineering for Beginners: Analyze, identify, and avoid malicious code and potential threats in your networks and systems
Ghidra Software Reverse Engineering for Beginners: Analyze, identify, and avoid malicious code and potential threats in your networks and systems

Detect potentials bugs in your code or program and develop your own tools using the Ghidra reverse engineering framework developed by the NSA project

Key Features

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  • Leverage a variety of...
Crypto Dictionary: 500 Tasty Tidbits for the Curious Cryptographer
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Crypto Dictionary is your full reference resource for all things cryptography.

Cryptography from A5/0 to ZRTP
 
Expand your mind—and your crypto knowledge—with the ultimate desktop dictionary for all things cryptography. Written by a globally recognized cryptographer for
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Dive Into Algorithms: A Pythonic Adventure for the Intrepid Beginner
Dive Into Algorithms is a broad introduction to algorithms using the Python Programming Language.

Dive Into Algorithms is a wide-ranging, Pythonic tour of many of the world's most interesting algorithms. With little more than a bit of computer programming experience and basic high-school math,
...

UNDERSTANDING STATISTICS
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This is a book on the understanding of statistical concepts. If you have no knowledge, you will receive basic knowledge, without having to worry much about mathematics. And if you already know something about statistical methods, you will get a better understanding of the ideas behind them. All basic concepts are discussed in detail and...
JavaScript Simplified: JavaScript Simplified And Turned To Fun (Web Development Simplified)
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This book is simplified version to make you fully understand JavaScript. This book is simple enough to make you fully understand JavaScript  and ES6 without wasting your time and buggle your brain with complex theories or explanations. This book is fully practical in nature and simplified...

Head First Design Patterns: Building Extensible and Maintainable Object-Oriented Software 2nd Edition
Head First Design Patterns: Building Extensible and Maintainable Object-Oriented Software 2nd Edition

What will you learn from this book?

You know you don't want to reinvent the wheel, so you look to Design Patterns: the lessons learned by those who've faced the same software design problems. With Design Patterns, you get to take advantage of the best practices and experience of others so you...

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