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eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials)
eMarketing eXcellence, Third Edition: Planning and optimising your digital marketing (Emarketing Essentials)

E-marketing impacts all aspects of marketing from strategy and planning through the marketing mix, marketing communications and buyer behaviour to marketing research. eMarketing eXcellence highlights the most significant opportunities, pitfalls and defines the new marketing approaches needed. It highlights best practice in applying digital...

Nuclear Medicine in Pharmaceutical Research
Nuclear Medicine in Pharmaceutical Research
Huge sums of money are invested annually by the pharmaceutical industry into improved treatments for diseases including cancer, arthritis and AIDS. In the United Kingdom alone, almost one fifth of all industrial research and development is performed by the pharmaceutical industry, which in turn puts back more than one fifth of...
Modeling the Internet and the Web: Probabilistic Methods and Algorithms
Modeling the Internet and the Web: Probabilistic Methods and Algorithms
The World Wide Web is growing in size at a remarkable rate.  It is a huge evolving system and its data are rife with uncertainties.  Probability and statistics are the fundamental mathematical tools that enable us to model, reason and infer meaningful results from such data.  Modelling the Internet and the Web covers the...
The Domestic Cat: The Biology of its Behaviour
The Domestic Cat: The Biology of its Behaviour

The most commonly kept domestic animal in the developed world, the cat has been a part of human life for thousands of years. Cats have been both worshipped and persecuted over this long period - either loved or hated for their enigmatic self-reliance and the subject of numerous myths and fables. Highlighting startling discoveries made over...

A Distributed Pi-Calculus
A Distributed Pi-Calculus
Distributed systems are fast becoming the norm in computer science. Formal mathematical models and theories of distributed behavior are needed in order to understand them. This book proposes a distributed pi-calculus called Dpi, for describing the behavior of mobile agents in a distributed world. It is based on an existing formal language, the...
System Integration: From Transistor Design to Large Scale Integrated Circuits
System Integration: From Transistor Design to Large Scale Integrated Circuits
The development of large-scale integrated systems-on-a-chip has had a dramatic effect on circuit design methodology. Escalating requirements for low-power, high-chip density circuits and systems have resulted in increasingly complex Bipolar, CMOS and BICMOS technologies. In order to design cost-effective and reliable systems a thorough...
Biologically Inspired Artificial Intelligence for Computer Games
Biologically Inspired Artificial Intelligence for Computer Games
As game developers a few years from now, we may look back at current generation AI with astonishment and possibly with a hint of nostalgia. We will notice the extreme simplicity of the systems and behaviours we created, asking ourselves whether it was in fact by design or more by necessity. More importantly, we will be surprised by the amount of...
Behaviour and Physiology of Root Herbivores, Volume 45 (Advances in Insect Physiology)
Behaviour and Physiology of Root Herbivores, Volume 45 (Advances in Insect Physiology)

Drawing on expertise from around the world, this volume identifies our current state of knowledge about the behavior and physiology of root herbivores. In particular, this work describes prevailing concepts and theories based on historical and current literature and identifies what new technologies and approaches are available to researchers...

Learning scikit-learn: Machine Learning in Python
Learning scikit-learn: Machine Learning in Python

Incorporating machine learning in your applications is becoming essential. As a programmer this book is the ideal introduction to scikit-learn for your Python environment, taking your skills to a whole new level.

Overview

  • Use Python and scikit-learn to create intelligent applications
  • Apply...
New Directions in Human Information Behavior (Information Science and Knowledge Management)
New Directions in Human Information Behavior (Information Science and Knowledge Management)
From the reviews:

"Human information Behaviour (HIB) is one of the most popular and yet most complex research areas in the field of library and information science (LIS). … This book is a valuable addition to the other books recently published in this area … . the editors have done a good job organising them in a logical way...

Java: Data Science Made Easy
Java: Data Science Made Easy

Data collection, processing, analysis, and more

About This Book

  • Your entry ticket to the world of data science with the stability and power of Java
  • Explore, analyse, and visualize your data effectively using easy-to-follow examples
  • A highly practical course covering a broad...
Intelligent Systems for Automated Learning and Adaptation: Emerging Trends and Applications
Intelligent Systems for Automated Learning and Adaptation: Emerging Trends and Applications
Intelligent Systems for Automated Learning and Adaptation: Emerging Trends and Applications presents methodologies, architectures, and approaches on experiential automated learning. This critical mass of sought after research assembles the most intriguing and innovative applications, advancements, and leading studies on the...
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