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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

 

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

Manage Software Testing
Manage Software Testing
…a comprehensive, practical cookbook of software testing with a slight mix of quality spices. …the book is a step-by-step guide of how to perform testing. It is practically focused and, in many of the chapters, the reader can follow the tasks (as if they were recipes) when performing testing activities.
-Software Testing,
...
Advanced Calculus: An Introduction to Mathematical Analysis
Advanced Calculus: An Introduction to Mathematical Analysis

This work is an introduction to mathematical analysis at an elementary level. Emphasis is given to the construction of national and then real numbers, using the method of equivalence classes and of Cauchy sequences. The text includes the presentation of: sequences of real numbers, infinite numerical series, continuous functions, deriviatives...

Modeling of Curves and Surfaces with MATLAB®
Modeling of Curves and Surfaces with MATLAB®

This text on geometry modeling is devoted to a number of central geometrical topics— graphs of functions, transformations, (non-)Euclidean geometries, curves and surfaces— and presents some elementary methods for analytical modeling and visualization of them.

In 1872 F. Klein proposed his Erlangen Programme in...

Geometric Computing: for Wavelet Transforms, Robot Vision, Learning, Control and Action
Geometric Computing: for Wavelet Transforms, Robot Vision, Learning, Control and Action

Geometric algebra (GA) is a powerful new mathematical system for computational geometry. Although its origins can be traced back to Hermann Grassmann (1844), its development as a language for space–time geometry with applications to all of physics did not begin until 1966. Suddenly, in the year 2000 it was recognized that a specialized...

Handbook of Discrete and Computational Geometry, Second Edition (Discrete Mathematics and Its Applications)
Handbook of Discrete and Computational Geometry, Second Edition (Discrete Mathematics and Its Applications)

While high-quality books and journals in this field continue to proliferate, none has yet come close to matching the Handbook of Discrete and Computational Geometry, which in its first edition, quickly became the definitive reference work in its field. But with the rapid growth of the discipline and the many advances made over the past seven...

Error-Correcting Linear Codes: Classification by Isometry and Applications
Error-Correcting Linear Codes: Classification by Isometry and Applications

This text offers an introduction to error-correcting linear codes for graduate students in mathematics, computer science and engineering and researchers. The book differs from other standard texts in its emphasis on the classification of codes by means of isometry classes. The relevant algebraic concepts like finite fields and group actions are...

Data Mining Patterns: New Methods and Applications
Data Mining Patterns: New Methods and Applications
Since its definition a decade ago, the problem of mining patterns is becoming a very active research area, and efficient techniques have been widely applied to problems either in industry, government or science. From the initial definition and motivated by real applications, the problem of mining patterns not only addresses the finding of itemsets...
Guide to Computational Geometry Processing: Foundations, Algorithms, and Methods
Guide to Computational Geometry Processing: Foundations, Algorithms, and Methods

This book reviews the algorithms for processing geometric data, with a practical focus on important techniques not covered by traditional courses on computer vision and computer graphics. Features: presents an overview of the underlying mathematical theory, covering vector spaces, metric space, affine spaces, differential geometry, and finite...

The Structural Representation of Proximity Matrices With Matlab (ASA-SIAM Series on Statistics and Applied Probability)
The Structural Representation of Proximity Matrices With Matlab (ASA-SIAM Series on Statistics and Applied Probability)

The Structural Representation of Proximity Matrices with MATLAB presents and demonstrates the use of functions within a MATLAB computational environment, affecting various structural representations for the proximity information that is assumed to be available on a set of objects. The representations included in the book have been developed...

Introduction to Coding Theory
Introduction to Coding Theory

Error-correcting codes constitute one of the key ingredients in achieving the high degree of reliability required in modern data transmission and storage systems. This book introduces the reader to the theoretical foundations of error-correcting codes, with an emphasis on Reed-Solomon codes and their derivative codes. After reviewing linear...

Schaum's Outline Series Theory and Problems of Projective Geometry
Schaum's Outline Series Theory and Problems of Projective Geometry
The purpose of this book is to provide a first course in Projective Geometry for undergraduate majors in mathematics and for prospective teachers of high school geometry. For the former it will furnish an introduction to the important concept of projective spaces; for the latter it will introduce a more general geometry from which,...
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