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Advertising: A Very Short Introduction (Very Short Introductions)
Advertising: A Very Short Introduction (Very Short Introductions)

Advertising is riddled with myths and misunderstandings. It is simultaneously believed to be both immensely powerful and immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its  modern operations are well understood. Many of these mythsand misunderstandings are almost as...

Shortest Way Home: One Mayor's Challenge and a Model for America's Future
Shortest Way Home: One Mayor's Challenge and a Model for America's Future

NEW YORK TIMES BESTSELLER
"The best American political autobiography since Barack Obama’s Dreams from My Father." ?Charles Kaiser, The Guardian

A mayor’s inspirational story of a Midwest city that has become nothing less than a blueprint for the
...

What the Face Reveals: Basic and Applied Studies of Spontaneous Expression Using the Facial Action Coding System
What the Face Reveals: Basic and Applied Studies of Spontaneous Expression Using the Facial Action Coding System
"What the Face Reveals dramatically illustrates the value of precise measurement of facial behavior in illuminating an impressive range of issues in basic and applied research. The chapters present innovative state-of-the-art applications of facial measurement, and the commentaries by authors and editors greatly enrich the readers experience....
Killing in War (Uehiro Series in Practical Ethics)
Killing in War (Uehiro Series in Practical Ethics)
Killing a person is in general among the most seriously wrongful forms of action, yet most of us accept that it can be permissible to kill people on a large scale in war. Does morality become more permissive in a state of war? Jeff McMahan argues that conditions in war make no difference to what morality permits and that the justifications for...
The Cradle of Language (Studies in the Evolution of Language)
The Cradle of Language (Studies in the Evolution of Language)
This book is the first to focus on the African origins of human language. It explores the origins of language and culture 250,000-150,000 years ago when modern humans evolved in Africa. Scholars from around the world address the fossil, genetic, and archaeological evidence and critically examine the ways it has been interpreted. The book also...
The Myth of Southern Exceptionalism
The Myth of Southern Exceptionalism

More than one-third of the population of the United States now lives in the South, a region where politics, race relations, and the economy have changed dramatically since World War II. Yet historians and journalists continue to disagree over whether the modern South is dominating, deviating from, or converging with the rest of the nation. Has...

Visual Complex Analysis
Visual Complex Analysis

This radical first course on complex analysis brings a beautiful and powerful subject to life by consistently using geometry (not calculation) as the means of explanation. Aimed at undergraduate students in mathematics, physics, and engineering, the book's intuitive explanations, lack of advanced prerequisites, and consciously...

The Clinical Practice of Critical Care Neurology (Medicine)
The Clinical Practice of Critical Care Neurology (Medicine)
This book is an invaluable review of neurologic critical care in the intensive care unit. The emphasis is on management in day-to-day practice. Part I is devoted to basic management of critically ill patients with acute neurologic diseases. Part II covers the technology and procedures used
in the intensive care unit. Part III discusses the
...
Digital Watermarking: Principles & Practice (The Morgan Kaufmann Series in Multimedia Information and Systems)
Digital Watermarking: Principles & Practice (The Morgan Kaufmann Series in Multimedia Information and Systems)
Digital watermarking is a key ingredient to copyright protection. It provides a solution to illegal copying of digital material and has many other useful applications such as broadcast monitoring and the recording of electronic transactions. Now, for the first time, there is a book that focuses exclusively on this exciting technology. Digital...
Islamic Biomedical Ethics: Principles and Application
Islamic Biomedical Ethics: Principles and Application
Biomedical ethics is a burgeoning academic field with complex and far-reaching consequences. Whereas in Western secular bioethics this subject falls within larger ethical theories and applications (utilitarianism, deontology, teleology, and the like), Islamic biomedical ethics has yet to find its natural academic home in Islamic studies.
...
From Basic Pain Mechanisms to Headache (Frontiers in Headache Research)
From Basic Pain Mechanisms to Headache (Frontiers in Headache Research)
Though the topics of 'pain' and 'headache' are obviously linked, these two research fields have in recent years developed at their own pace, often with scant attention paid to the other. By forging closer links between these fields, it should be possible to develop a deeper understanding of both the pain mechanisms associated with headache and a...
Dictionaries in Early Modern Europe: Lexicography and the Making of Heritage
Dictionaries in Early Modern Europe: Lexicography and the Making of Heritage

Dictionaries tell stories of many kinds. The history of dictionaries, of how they were produced, published and used, has much to tell us about the language and the culture of the past. This monumental work of scholarship draws on published and archival material to survey a wide range of dictionaries of western European languages (including...

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