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Connected Marketing
Connected Marketing

Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by...

2: Placenta and Trophoblast: Methods and Protocols, Volume II (Methods in Molecular Medicine)
2: Placenta and Trophoblast: Methods and Protocols, Volume II (Methods in Molecular Medicine)

The aim of the two-volume set of Placenta and Trophoblast: Methods and Protocols is to offer contemporary approaches for studying the biology of the placenta. The chapters contained herein also address critical features of the female organ within which the embryo is housed, the uterus, and some aspects of the embryo–fetus itself,...

Foundation Game Design with ActionScript 3.0
Foundation Game Design with ActionScript 3.0

In response to the success of the first edition of Foundation Game Design with Flash, Rex van der Spuy has revised and updated all the code to meet current programming best practices, and the focus is now on accurate ActionScript 3.0, regardless of the IDE that you use.

We’ve all sneaked the
...

HIV/AIDS-Associated Viral Oncogenesis (Cancer Treatment and Research)
HIV/AIDS-Associated Viral Oncogenesis (Cancer Treatment and Research)

One of the most important aspects of AIDS is the loss of protective immune function in the infected host which leads to increased prevalence of opportunistic infections and cancers. This book specifically addresses viral-induced human cancers associated with AIDS and observed in the AIDS population. It addresses the specific...

Gene Therapy of Cancer: Methods and Protocols (Methods in Molecular Medicine)
Gene Therapy of Cancer: Methods and Protocols (Methods in Molecular Medicine)

Wolfgang Walther and Ulrike Stein survey the rapidly evolving field of cancer gene therapy and provide a broad array of leading-edge protocols for the delivery of therapeutic genes into tumors. Described in step-by-step fashion and enriched with each author's own practical tips, these readily reproducible methods are currently being...

Memetics and Evolutionary Economics: To Boldly Go Where no Meme has Gone Before (Economic Complexity and Evolution)
Memetics and Evolutionary Economics: To Boldly Go Where no Meme has Gone Before (Economic Complexity and Evolution)

This book explores the question of whether and how meme theory or “memetics” can be fruitfully utilized in evolutionary economics and proposes an approach known as “economemetics” which is a combination of meme theory and complexity theory that has the potential to combat the fragmentation of evolutionary...

Essentials of Clinical Immunology
Essentials of Clinical Immunology

The fourth edition of this highly popular book has been extensively revised. The first chapter, a revision of the immune system, has been updated to provide the 'nitty-gritty' a student or trainee needs to know in order to understand diseases that have an immunological basis. Although the remainder of the book's focus is clinical,...

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.

Gamification is revolutionizing the web and mobile apps.

Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most...

Customer Service: New Rules for a Social Media World (Que Biz-Tech)
Customer Service: New Rules for a Social Media World (Que Biz-Tech)

Use Social and Viral Technologies to Supercharge your Customer Service!

 

Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and rescue you from disaster....

Interferon: The 50th Anniversary (Current Topics in Microbiology and Immunology)
Interferon: The 50th Anniversary (Current Topics in Microbiology and Immunology)

A vital text for researchers and clinicians in the fields of virology and oncology alike, this book is a comprehensive guide to one of medicine’s most important tools that covers the most recent research. Important insights have been made in recent months that are challenging the accepted concept of the critical role of dsRNA in IFN...

Friends with Benefits: A Social Media Marketing Handbook
Friends with Benefits: A Social Media Marketing Handbook

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and...

Longitudinal Observation of Pediatric Dermatology Patients
Longitudinal Observation of Pediatric Dermatology Patients

This book is an unique but practical case-driven guide to a variety of pediatric dermatology diseases observed over long periods. It features a broad range of cases covering initial presentation during infancy and the subsequent developments of through childhood, adolescence and adulthood. Disease cases include papulosquamous...

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