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Inside the Minds: The Art of Advertising
Inside the Minds: The Art of Advertising

The different niches represented and the various perspectives presented in this text enable readers to really get inside the great minds of advertising and glean practical advice, as advertising CEOs go back to basics.

Inside the Minds: The Art of Advertising is the most authoritative book ever written on
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Textbook Finance: Leading Financial Professors From the World's Top Business Schools on the Fundamentals All Business Professionals Should Know About Finance
Textbook Finance: Leading Financial Professors From the World's Top Business Schools on the Fundamentals All Business Professionals Should Know About Finance
Inside the Minds: Textbook Finance is the most authoritative book ever written on the essentials of finance for the business professional. Featuring Chairmen of Finance Departments from some of the nation's leading Business Schools, these pages brim with insights from those at the height of their profession, who have each contributed chapters...
The CTO Job Manual: A Wealth of Reference Material and Thought Leadership on What Every Manager Needs to Know to Lead Their Technology Team
The CTO Job Manual: A Wealth of Reference Material and Thought Leadership on What Every Manager Needs to Know to Lead Their Technology Team
Why spend countless hours searching for relevant thought leadership articles, specific pieces of statistical data, and navigable reference information, when one resource provides it all? In The CTO Handbook, former CTO of IBM Next Generation Group Mark Minevich, guides readers through what need not be a daunting world of IT management - addressing...
Software Agreements Line by Line: How to Understand & Change Software Licenses & Contracts to Fit Your Needs
Software Agreements Line by Line: How to Understand & Change Software Licenses & Contracts to Fit Your Needs
In such a business climate that demands a heightened understanding and keen ability to leverage essential technologies, one must understand every element of an agreement as critical and essential as the software user/vendor contract. As there has long been a disconnect between the express interests of the end user and the objectives of the vendor...
Inside the Minds: Managing for Profits - CEOs from Shuffle Master, BioReliance, AccuCode & More
Inside the Minds: Managing for Profits - CEOs from Shuffle Master, BioReliance, AccuCode & More
This book provides targeted, specific advice about how to identify a company’s main profit centers and strategically build upon these strongholds, as well as advice on the finer points of business, such as effective risk management, and more.

Inside the Minds: Managing for Profits is an indispensable guide for company
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The Hotel Business (Inside the Minds)
The Hotel Business (Inside the Minds)
Inside the Minds: The Hotel Business is an authoritative, insider's perspective on the ins and outs of hospitality and the future of the industry, on a global scale. Featuring Presidents, CEOs and proprietors representing some of the world's leading hotels, top franchisors, most luxurious resorts and quaintest Inns, this book provides a broad, yet...
Technology Blueprints: Technology Foundations for High Performance Companies
Technology Blueprints: Technology Foundations for High Performance Companies
In the present era of the post "new economy," scores of successful companies are now tending more than ever to steer away from the old model of extreme reward by extreme speculation. While innovation thrives today, it is focused on the fundamentals of value and high performance. Technology blueprints are concrete, proven tactical and...
Corporate Ethics: How to Update or Develop Your Ethics Code so That it is in Compliance With the New Laws of Corporate Responsibility
Corporate Ethics: How to Update or Develop Your Ethics Code so That it is in Compliance With the New Laws of Corporate Responsibility

Never has ethical business conduct received as much attention and focus as it does at present, in the wake of the far-reaching financial and societal effects of the dramatic collapses that have thundered through Corporate America. Whether your company is private, publicly-held, works with the government – either contractually or through...

Inside the Minds: the Art & Science of Health Care Law: Leading Lawyers
Inside the Minds: the Art & Science of Health Care Law: Leading Lawyers
This is an authoritative, insider's perspective on the laws which govern health care, the essential capabilities of the successful practitioner, and the future of this legal discipline, on a global scale.

Inside the Minds: The Art & Science of Health Care Law is an authoritative, insider's perspective on the laws which
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Inside the Minds: Winning Antitrust Strategies - Leading Lawyers
Inside the Minds: Winning Antitrust Strategies - Leading Lawyers

This book provides a broad, yet comprehensive overview of legal discipline and elements outlining the current shape and future state of antitrust.

Inside the Minds: Winning Antitrust Strategies is an authoritative, insider’s perspective on the basic pillars that govern antitrust and...

Sweet and Sour Grapes: The Culture of Yankee Ingenuity & Machine Tools
Sweet and Sour Grapes: The Culture of Yankee Ingenuity & Machine Tools

The culture of Yankee ingenuity is a defining characteristic of historic American industrial and economic energy and power. That culture and the first special machine tools have a common genesis.

History gives much of the credit to a single individual for their simultaneous rise. Special machine tools have been fundamental to mass...

Inside the Minds: Security Matters - Industry Leaders from eBay, Inc., Motorola, Internet Security Systems & More on Protecting Your Most Valuable Assets
Inside the Minds: Security Matters - Industry Leaders from eBay, Inc., Motorola, Internet Security Systems & More on Protecting Your Most Valuable Assets
Inside the Minds: Security Matters is an authoritative, insider's perspective on the ins and outs of the security industry and the future of the business, on a global scale. Featuring CEOs, Presidents, and Chief Information Security Officers, all representing some of the nation's top companies, this book provides a broad, yet comprehensive...
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