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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
Every trade has its role models. And for me, there is no better model for ad copywriters or maazine editors... -- Ray Schultz, Editor, DIRECT Magazine

I have been a fan of Joseph Sugarman's copywriting and marketing ideas for years and have benefited greatly... -- Jack Canfield, Co-author, Chicken Soup for the Soul
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