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Web Search Engine Research (Library and Information Science)
Web Search Engine Research (Library and Information Science)

Web Search Engine Research, edited by Dirk Lewandowski, provides an understanding of Web search engines from the unique perspective of Library and Information Science. The book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, reliability of...

Pharmaceutical Marketing
Pharmaceutical Marketing

The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal...

 
   
   
   
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