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The Art & Science of Interpreting Market Research EvidenceThis book is supported by a ten-module training course consisting of a series of PowerPoint presentation charts. This also includes case studies that will be helpful to University lecturers and those responsibl e for training new graduates entering the mark et research industry, on either the client or agency side.
"This is modern... | | Knowledge and Ignorance of Self in Platonic Philosophy
Knowledge and Ignorance of Self in Platonic Philosophy is the first volume of essays dedicated to the whole question of self-knowledge and its role in Platonic philosophy. It brings together established and rising scholars from every interpretative school of Plato studies, and a variety of texts from across Plato's corpus - including the... | | Integration-Ready Architecture and Design: Software Engineering with XML, Java, .NET, Wireless, Speech, and Knowledge TechnologiesOne might think that the software industry is performing very well because it is armed with object-oriented approaches, Web services, Java and .NET technologies, and so forth. Unfortunately, this is not true.
There may be something wrong with the way we write programs. The process has not changed much during the past twenty years, except... |
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The Culture of Vengeance and the Fate of American JusticeAmerica is driven by vengeance in Terry Aladjem's provocative account - a reactive, public anger that is a threat to democratic justice itself. From the return of the death penalty to the wars on terror and in Iraq, Americans demand retribution and moral certainty; they assert the "rights of victims" and make pronouncements against... | | Cassandra and the Poetics of Prophecy in Greek and Latin Literature
This book explores the miscommunications of the prophet Cassandra - cursed to prophesy the truth but never to be understood until too late - in Greek and Latin poetry. Using insights from the field of translation studies, the book focuses on the dialogic interactions that take place between the articulation and the realization of Cassandra's... | | Using Geochemical Data (To Understand Geological Processes)
This textbook is a complete rewrite, and expansion of Hugh Rollinson's highly successful 1993 book Using Geochemical Data: Evaluation, Presentation, Interpretation. Rollinson and Pease's new book covers the explosion in geochemical thinking over the past three decades, as new instruments and techniques have come online. It... |
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| | A First Course in String TheoryAn accessible introduction to string theory, this book provides a detailed and self-contained demonstration of the main concepts involved. The first part deals with basic ideas, reviewing special relativity and electromagnetism while introducing the concept of extra dimensions. D-branes and the classical dynamics of relativistic strings are... | | The Names of PlantsThe Names of Plants is an invaluable reference for botanists and horticulturalists. The first section gives an historical account of the significant changes in the ways that plants have been known and named. It documents the problems associated with an ever-increasing number of common names of plants, and the resolution of these problems through... |
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Practical Formal Software Engineering: Wanting the Software You GetPractical Formal Software Engineering is a textbook aimed at final year undergraduate and graduate students, emphasizing formal methods in writing robust code quickly. Engineering is an informal process using formal logics as tools and components to obtain timely practical solutions. This book takes an engineering approach to illuminate the... | | Applied Speech and Audio Processing: With Matlab ExamplesApplied Speech and Audio Processing is a MATLAB-based, one-stop resource that blends speech and hearing research in describing the key techniques of speech and audio processing. This practically oriented text provides MATLAB examples throughout to illustrate the concepts discussed and to give the reader hands-on experience with important... | | |
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