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Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science)
Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science)

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of...

International Investment for Sustainable Development: Balancing Rights and Rewards
International Investment for Sustainable Development: Balancing Rights and Rewards
This book is the culmination of the International Sustainable and Ethical Investment Rules Project, a collaboration of researchers from the following five non-governmental organization (NGO) think-tanks:
  • African Centre for Technology Studies, Nairobi, Kenya;
  • Fundacion ECOS, Punta del Este, Uruguay;
  • ...
PostgreSQL: Up and Running: A Practical Introduction to the Advanced Open Source Database
PostgreSQL: Up and Running: A Practical Introduction to the Advanced Open Source Database
Thinking of migrating to PostgreSQL? This clear, fast-paced introduction helps you understand and use this open source database system. Not only will you learn about the enterprise class features in versions 9.2, 9.3, and 9.4, you'll also discover that PostgeSQL is more than a database system--it's also an impressive application...
   
   
   
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