Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of...
This book is the culmination of the International Sustainable and Ethical Investment Rules Project, a collaboration of researchers from the following five non-governmental organization (NGO) think-tanks:
African Centre for Technology Studies, Nairobi, Kenya;
Thinking of migrating to PostgreSQL? This clear, fast-paced introduction helps you understand and use this open source database system. Not only will you learn about the enterprise class features in versions 9.2, 9.3, and 9.4, you'll also discover that PostgeSQL is more than a database system--it's also an impressive application...
This book presents insights from cutting-edge international business and management research relating to Africa. Economic growth and foreign investment in the region remains strong, despite some slowing down in recent years. This trend of economic growth and its impact on international trade and FDI has attracted Western businesses,...
