China has always been a land of myth, mystery and exaggeration for the West.
Marco Polo came back to thirteenth-century Venice with tales of cities of a million people (unheard of in those days), unimaginable wealth, exotic food and strange customs. Eighteenth-century adventurers bought tales of rulers enlightened by the wise words of...
The browser war between Firefox and Internet Explorer presents an intriguing case: how did Firefox manage to achieve a relatively significant market share in a ‘winner-takes-all’ industry? Why did Firefox manage to gain some market share while other competitors have failed? Is this because of the Open Source characteristics...
This book explores the social dynamics of the interaction between inspectors and their inspectees in the public sector. Government inspectors have a crucial role in enforcing rules and standards. The role of inspectors has changed. Their task is no longer to merely inspect and enforce, but also to educate, to negotiate, and to make compromises....
In the late 1990s the American corporation forged ahead in gains in efficiency and earnings performance with strong reflections in stock price appreciation.However, the events of Enron and the bursting of the bubble of unlimited increases in the price of Internet, telecom and energy company shares have caused the authors of this book to take...
This open access book presents five different approaches to reading breath in literature, in response to texts from a range of historical, geographical and cultural environments. Breath, for all its ubiquity in literary texts, has received little attention as a transhistorical literary device. Drawing together scholars of Medieval...
This book has its origins in our shared interest in sensory marketing.
It began in June 2006 with an idea for a research project at the Baltic
Business School (BBS) at Kalmar University, Sweden. It was obvious
to us that most marketers had long overlooked the signifi cance of the
human senses in...
This book identifies and expands upon the link between ontology and education, exposing a lack of ontological inquiry as the vital missing element in the study and practice of modern education today. In this book, Roy aims to reintroduce ontological thinking and reasoning that grounds historical and...
This project began in 1987 with the goal of assembling a basic reference source that provides accurate, clear, and concise descriptions of the cultures of the world. We wanted to be as comprehensive and authoritative as possible: comprehensive, by providing descriptions of all the cultures of each region of the world or by describing a...
From the author of the bestselling The Science of the Hitchhiker's Guide to the Galaxy comes another incredible trip to an even more mysterious terrain. Michael Hanlon identifies ten scientific questions that we simply can't seem to answer and explains why these compelling mysteries will remain unsolved for...
Fireworks MX 2004 from Macromedia sets the standard for Web graphic development packages. With its companion products—Flash and Dreamweaver—any user can develop robust and attractive Web graphics and pages. The latest version, Fireworks MX 2004, packs in even more tools that will appeal to beginners and experienced Web authors. ...
Just what the doctor ordered for the anxiety-ridden speaker-to-be, this indispensable, fun-to-read reference contains solid information, tips, alerts, and more to help the average person prepare and give powerful presentations. With just the right touch and full of wit, this is the book to read and read again before speaking in public.
