Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of...

This guide to anime offers an overview of the art form, looking at its development in Japan and its export to other cultures. It includes a history of Japanese animation from early examples to the relaunch of animation as a viable commercial...

For intermediate programmers, beginning sound designers.

Sound gives your native, web, or mobile apps that extra dimension, and it's essential for games. Rather than using canned samples from a sample library, learn how to build sounds from the ground up and produce them for web projects using the Pure Data...

Requiring no prior hacking experience, Ethical Hacking and Penetration Testing Guide supplies a complete introduction to the steps required to complete a penetration test, or ethical hack, from beginning to end. You will learn how to properly utilize and interpret the results of modern-day hacking tools, which are required to complete a...

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Visual Studio 2013 is one of the most sophisticated integrated development environments in the world today. With hundreds of features and several different editions available, it can be hard to learn your way around, and hard to know whether you're using it to its full potential. Visual Studio Condensed gives you a quick and...

Peppered with humorous and enlightening firsthand anecdotes from...

The book presents research papers presented by academicians, researchers, and practicing structural engineers from India and abroad in the recently held Structural Engineering Convention (SEC) 2014 at Indian Institute of Technology Delhi during 22 – 24 December 2014. The book is divided into three volumes and encompasses...

INSIDE RHINOCEROS 5, is the ideal introduction to using the latest version of Rhino. This well-designed book bridges the gap between theoretical and software-oriented approaches to computer modeling by providing a balanced presentation of theory, concepts, and hands-on tutorials. It begins with an overview of the Rhinoceros 5 interface and...

Targeted at administrators, consultants, and architect, the book guides them through...