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Branding Demystified: Plans to Payoffs (Response Books)

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This book aims to dispel the cloud of these peripheral issues and clarify the foundations on which strong brands are built, with a distinct focus on the higher-order connect between the prospects and the brands. With the help of India-based examples and illustrations, the book analyzes why brands have become indispensable in our lives. It communicates the key concepts of branding and branding strategy with an optimum degree of lucidity.

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Programming C# 4.0: Building Windows, Web, and RIA Applications for the .NET 4.0 Framework
Programming C# 4.0: Building Windows, Web, and RIA Applications for the .NET 4.0 Framework

With its support for dynamic programming, C# 4.0 continues to evolve as a versatile language on its own. But when C# is used with .NET Framework 4, the combination is incredibly powerful. This bestselling tutorial shows you how to build web, desktop, and rich Internet applications using C# 4.0 with .NET's database capabilities,...

Key Performance Indicators (KPI): Developing, Implementing, and Using Winning KPIs
Key Performance Indicators (KPI): Developing, Implementing, and Using Winning KPIs

An in-depth look at how to create and use key performance indicators (KPIs), from the King of KPIs – now updated and expanded!

By exploring measures that have transformed businesses, David Parmenter has developed a methodology that is breathtaking in its simplicity and yet profound in its impact. Now in an updated and...

Technical Blogging: Turn Your Expertise into a Remarkable Online Presence
Technical Blogging: Turn Your Expertise into a Remarkable Online Presence

Technical Blogging is the first book to specifically teach programmers, technical people, and technically-oriented entrepreneurs how to become successful bloggers. There is no magic to successful blogging; with this book you'll learn the techniques to attract and keep a large audience of loyal, regular readers and leverage this...


PHP: The Good Parts: Delivering the Best of PHP
PHP: The Good Parts: Delivering the Best of PHP

Get past all the hype about PHP and dig into the real power of this language. This book explores the most useful features of PHP and how they can speed up the web development process, and explains why the most commonly used PHP elements are often misused or misapplied. You'll learn which parts add strength to object-oriented...

Pro Spark Streaming: The Zen of Real-Time Analytics Using Apache Spark
Pro Spark Streaming: The Zen of Real-Time Analytics Using Apache Spark

Learn the right cutting-edge skills and knowledge to leverage Spark Streaming to implement a wide array of real-time, streaming applications. This book walks you through end-to-end real-time application development using real-world applications, data, and code. Taking an application-first approach, each chapter introduces use cases from...

HTML5 Graphing & Data Visualization Cookbook
HTML5 Graphing & Data Visualization Cookbook
Today, the Web and the world are increasingly being defined by data. With the data revolution of the Internet in the early nineties and until today, more and more data has been exposed and aggregated, from government agencies, public sector information, financial information, digital media and news, and social media to private...
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