 |  |  Collective Intelligence in ActionThere's a great deal of wisdom in a crowd, but how do you listen to a thousand people talking at once? Identifying the wants, needs, and knowledge of internet users can be like listening to a mob.
In the Web 2.0 era, leveraging the collective power of user contributions, interactions, and feedback is the key to market dominance. A new... |  |  Radically Transparent: Monitoring and Managing Reputations OnlineThe explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies... |