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LinkedIn For Dummies

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LinkedIn For Dummies, 9780470948545 (047094854X), For Dummies, 2011

Relationships matter. Ever since the dawn of time, when caveman Fred asked caveman Barney whether there was any work down at the quarry, human beings have always networked. We’re social creatures who like to reach out and talk to someone. As the Internet developed and grew in popularity, people rapidly took advantage of this new technology for communication, with e-mail, instant messaging, personal Web pages sharing voice, video, and data with each other, and lots of other applications to keep everybody connected. But how can the Internet help you do a better job with your professional networking? I’m glad you asked. Welcome to LinkedIn For Dummies, Second edition.

LinkedIn was founded in 2003 by a guy named Reid Hoffman, who felt that he could create a better way to handle your professional networking needs. He saw lots of Web sites that let you build your own page and show it to the world, extolling your virtues and talents. But a lot of the popular Web sites that Hoffman came across focused more on the social aspects of your life and not that much on the professional side. LinkedIn changed all that with its approach of augmenting all the professional networking you do (or should do) on a daily basis. You don’t have to be looking for a job to use LinkedIn, but if you’re looking, LinkedIn should be a part of your search.

In short, LinkedIn allows you to coordinate your professional identity on the Internet and make you more effective in your career. The site is designed to make the aspects of networking less time consuming and more powerful, so you can open doors with your professional connections and tap the connections of people you know who make up your extended network. LinkedIn doesn’t require a huge amount of time or usage to be effective, and is focused only on providing tools that help your professional career.

Perhaps you’ve heard of LinkedIn, but you don’t understand fully what it is, how it works, and most importantly, why you should care about it. Maybe you got an Invitation to join the LinkedIn Web site. Perhaps you’ve gotten multiple Invitations, or you keep hearing about it and want to find out more. Well, you’re taking the right first step by reading this book. I talk about the Whys as well as the Hows. If you’re looking to enhance your professional life, I truly believe you need to look at LinkedIn. If you want to go straight to the beach and retire, maybe this isn’t the book for you!

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