The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 9780470623978 (0470623977), John Wiley & Sons, 2010

The bestselling bible for social media is now completely revised and updated!

The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have been updated to reflect the most current social media trends.

Covers all major new software applications, including features and benefits, in detail
Lists more than 120 companies integral to the social media industry with updated data, products, services, and links
Includes advanced topics like measuring social media return on investment (ROI) and how to develop and implement the Five Steps to Social Media Success strategy plan
Includes dozens of social media ROI case studies
Author is a widely acknowledged social media authority with numerous media appearances and speaking engagements

The Social Media Bible, Second Edition gives you a fully up-to-date toolbox to revamp your marketing strategy and create new opportunities for growth.

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