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Basics Typography: Virtual Typography
Basics Typography: Virtual Typography

"Basics Typography: Virtual Typography" addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by time. The increasing use of moving,...

The Visual Dictionary of Photography
The Visual Dictionary of Photography

Welcome to The Visual Dictionary of Photography, a book that provides clear definitions and illustrations of key terms and concepts encountered in photography, lens-based media and the wider visual arts.

This book gives straightforward explanations of some of the more confusing jargon of the digital era (such as tone...

Basics Design: Layout (Second Edition)
Basics Design: Layout (Second Edition)

Layout concerns the placement of text and image elements within a design. How these elements are positioned, both in relation to one another and within the overall design scheme, will affect how the content is viewed and received by the readers, as well as their emotional reaction towards it. Layout can help or hinder the receipt of...

Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)
Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (Required Reading Range)

 

Welcome to Packaging the Brand, a book that will introduce you to the design and creation of packaging as it forms part of the product branding process. This book aims to explore the many different ways by which brands come to be packaged and to consider
...
The Fundamentals of Marketing
The Fundamentals of Marketing

This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on...

 
   
   
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