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The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs
The Customer Loyalty Solution : What Works (and What Doesn't) in Customer Loyalty Programs

Database marketing is today’s most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Lands’ End to IBM are using today’s new breed of database marketing tools to...

Effective Oracle Database 10g Security by Design
Effective Oracle Database 10g Security by Design

The database has two important roles: 1. Serve the data—databases are commonly referred to as data servers; 2. Protect the data. Yes that’s right, the database is there to serve and protect. Database security features are vast and complex. While the complexity can afford us many ways to provide a robust...

What is Sarbanes-Oxley?
What is Sarbanes-Oxley?

The Sarbanes-Oxley Act is unquestionably important to corporate America. It can also be complex and confusing, for everyone from the employees who must be doubly aware of what they can—and cannot—do to the officers who must take legal responsibility for the actions, errors, and omissions of those employees.

What is...

Cisco TCP/IP Routing Professional Reference
Cisco TCP/IP Routing Professional Reference

Updated and expanded to include the latest information on implementing TCP/IP over Cisco routers, this sought-after reference gives you just what Cisco documentation doesn't: crystal-clear, step-by-step instructions for every aspect of running TCP/IP on...

A Business and Its Beliefs : The Ideas That Helped Build IBM
A Business and Its Beliefs : The Ideas That Helped Build IBM

When first published in 1963, IBM CEO Thomas Watson Jr.’s A Business and Its Beliefs gave readers an unprecedented look inside IBM’s executive offices. Watson--son of IBM’s founder--candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise...

Citrix MetaFrame For Windows Server 2003: The Official Guide
Citrix MetaFrame For Windows Server 2003: The Official Guide

Design and deploy an enterprise-level server-based computing (SBC) environment on Windows Server 2003 using Citrix MetaFrame Access Suite. Authorized by Citrix Systems, Inc., this invaluable guide shows you how to maximize the suite components to enable and manage secure access to applications and data across the Internet, intranets,...

Hardening Network Infrastructure
Hardening Network Infrastructure
Bulletproof your system before you are hacked! From the publisher of the international best-seller, Hacking Exposed, here is a brilliant new offering written with a passion for security that will help you make the necessary upgrades and take the essential steps to secure your network infrastructure. The concise and consistent approach...
Negotiate and Win: Unbeatable Real-World Strategies from the NYPD's Top Negotiator
Negotiate and Win: Unbeatable Real-World Strategies from the NYPD's Top Negotiator

Every day, you participate in negotiations. Whether you’re working out a deal with a client, asking for a raise, discussing a weekly allowance with your child, or planning a weekend with your spouse, your life is filled with this intricate process. In Negotiate and Win, former NYPD hostage negotiator Dominick Misino breaks...

CDMA Capacity and Quality Optimization (Telecom Engineering)
CDMA Capacity and Quality Optimization (Telecom Engineering)

With this essential expert guide and toolkit, you can get the best of CDMA (Code Division Multiple Access)—now a key component of 3G systems worldwide. In CDMA Capacity and Quality Optimization, experts Adam Rosenberg and Sid Kemp explain every aspect of CDMA cellular networks: Radio Frequency, Telephony, Signaling, and Data...

.NET & J2EE Interoperability
.NET & J2EE Interoperability

Achieve integration between the platform-independent technologies J2EE and .NET. Technically reviewed by both Microsoft and Sun technologists, this one-of-a-kind resource provides solutions to cross-platform communications between business partners and the transmission of mission-critical enterprise data. Using a case study to provide a...

Microsoft SQL Server 2000 Reporting Services (Database)
Microsoft SQL Server 2000 Reporting Services (Database)
Transform your company’s valuable data into easily shared information with help from this definitive resource. Written by a member of the development team, this hands-on guide covers everything from installation to administration and shows you how to create visually appealing reports with ease and accuracy. You’ll get a firm...
Adobe Creative Suite Keyboard Shortcuts
Adobe Creative Suite Keyboard Shortcuts

Save time and effort while boosting your productivity and simplifying your work with the help of this handy guide. Inside, you’ll learn how to use the hundreds of keyboard shortcuts built into Adobe Creative Suite—from mainstream shortcuts for frequent operations to little-known time-savers that few users ever discover....

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