The book begins with an introduction to analytics, analytical tools, and SAS programming. The authors—both SAS, statistics, analytics, and big data...

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz...

Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That's the first of a set of compelling business lessons distilled from the authors' decade of experience with the...

This brief provides methods for harnessing Twitter data to discover solutions to complex inquiries. The brief introduces the process of collecting data through Twitter’s APIs and offers strategies for curating large datasets. The text gives examples of Twitter data with real-world examples, the present challenges and complexities of...

Book...

Big Data started off as a technology buzzword rapidly growing into the headline agenda of several corporate strategies across industry verticals. With the amount of structured and unstructured data available to organizations exploding, analysis of these large data sets is increasingly becoming a key basis of competition, productivity growth,...

• Intergrate Kettle in integration with other components of the Pentaho Business...