The McGraw-Hill 36-Hour Course: Online Marketing is a book that will teach you about online marketing tools and how to apply them to support marketing credibility, visibility, and sellability. This book is written for students, entrepreneurs, marketers, and professionals—in short, anyone who wants to understand the art and...

The second section will show you how you can build content-driven portals with...

Is there a rational way to measure coder skills and contributions and the way that software teams fit together? Could metrics help you improve coder self-awareness, teamwork, mentoring, and goal-setting? Could more detailed data help you make better hiring decisions, help make performance reviews fairer, and help your software teams...

Mobile is the hottest thing going—and developing content for mobile devices and browsers is even hotter than that.  This book is your guide to it all—how to design, build, and deploy sites, blogs and services that...

Using Force.com, you can build enterprise applications with world-class value, scalability, and reliability--and do it in days or weeks, not months...

IBM Cognos TM1 is one of the most popular multidimensional analysis tools used to build collaborative planning, budgeting, and forecasting solutions, as well as analytical and reporting applications. This cube-based technology does fast number crunching at the server end and helps end customers move away from manual and tedious planning,...

The May 26, 2011 edition of the Economist magazine cites a report by the the McKinsey Global Institute (MGI) about data becoming a factor of production, such as physical or human capital. Across the industry, enterprises are investing significant resources in harnessing value from vast amounts of data to innovate, compete, and reduce...

Healthcare Informatics: Improving Efficiency and Productivity examines the complexities involved in managing resources in our healthcare system and explains how management theory and informatics applications can increase efficiencies in various functional areas of healthcare services. Delving into data and project management...