A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in...

This book is written by experienced...

When I wrote the three volumes of Harnessing Java 7 in 2012, I did not include a chapter on the Java Scripting API because of the limited space that I had for each volume. Note the phrase “Java Scripting,” which uses two separate words: “Java” and “Scripting.” “JavaScript” is the name of a...

The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for apps developers, but with well over 100,000 apps and counting in the Google Android Market and now the Amazon Android Appstore, it has become increasingly difficult for new applications to stand...

Practical PHP and MySQL Website Databases is a project-oriented book that demystifies building interactive, database-driven websites. The focus is on getting you up and running as quickly as possible. In the first two chapters you will set up your development and...

Stop paying for software. A world full of high–quality software is out there that you don’t have to spend a dime for. If you’ve just spent your entire computing budget on a PC only to find that you need software to do anything interesting, this is the book that will show you how to get what you need without wreaking havoc on...

HL7 for BizTalk provides a detailed guide to the planning and delivery of a HL7-compliant system using the dedicated Microsoft BizTalk for HL7 Accelerator. The HL7 Primary Standard, its various versions, and the use of the HL7 Accelerator for BizTalk are broken out and fully explained. HL7 for BizTalk provides clear guidance...

The latest tips on green marketing and sustainable business strategies Forget greed; green is good. Today's cutting-edge businesses understand that making the world a better place can also be a great way to make money-in fact, it's an essential aspect of a sustainable business model. Guerrilla Marketing Goes Green gives the tools to...