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Bottlenecks: Aligning UX Design with User Psychology
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.
Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing... | | MPLS: Next Steps, Volume 1 (The Morgan Kaufmann Series in Networking)Multiprotocol Label Switching (MPLS) is a data plane and control technology that is used in packet (that is Internet Protocol) networks. Now over ten years old, it has taken root firmly as a fundamental tool in many service provider networks. The last ten years have seen a considerable consolidation of MPLS techniques and protocols. This has... | | The Disciplinary Frame: Photographic Truths and the Capture of MeaningPhotography can seem to capture reality and the eye like no other medium, commanding belief and wielding the power of proof. In some cases, a photograph itself is attributed the force of the real. How can a piece of chemically discolored paper have such potency? How does the meaning of a photograph become fixed? In The Disciplinary Frame,... |
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Java(TM) EE 5 Tutorial, The (3rd Edition) (The Java Series)The Java™ EE 5 Tutorial, Third Edition, is the definitive, task-oriented, example-driven guide to programming server-side applications with Sun Microsystems' new Java(TM) EE 5 platform. Written by members of Sun's Java EE 5 platform team, this book enables new and intermediate Java programmers to build... | | | | Managing for Knowledge - HR's Strategic RoleThis practical book draws on the author’s own experience, as well as that of leading-edge Human Resource and Knowledge Management practitioners including Linda Holbeche, Elizabeth Lank and Dave Snowden, each of whom recognizes, that building a knowledge-centric culture cannot be achieved through technology alone.
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IT-Enabled Strategic Management: Increasing Returns for the OrganizationWe live in an age in which the value of information and knowledge has far surpassed that
of physical goods. Information resources have become a key differentiator of successful
businesses. Information technology (IT) and information systems (IS) are now integrated
in almost every aspect of business, from planning to analysis and... | | Dr.Riemann's Zeros
In 1859 Bernhard Riemann, a shy German mathematician, wrote an eight-page article, suggesting an answer to a problem that had long puzzled mathematicians. For the next 150 years, the world's mathematicians have longed to confirm the Riemann hypothesis. So great is the interest in its solution that in 2001, an American foundation offered a... | | Practical 3D Printers: The Science and Art of 3D Printing
So what is a 3D printer? It's a device you can either buy or build to make parts, toys, art, and even 3D images captured by a sensor or modeled in software. Maybe you have one, or maybe you're thinking about buying or building one, but once you have one, what can you do with it?
Practical 3D Printers takes you ... |
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Programming the Semantic WebWith this book, the promise of the Semantic Web -- in which machines can find, share, and combine data on the Web -- is not just a technical possibility, but a practical reality. Programming the Semantic Web demonstrates several ways to implement semantic web applications, using existing and emerging standards and technologies. You'll learn how to... | | Introduction to Web Design Using Dreamweaver®, Student EditionIntroduction to Web Design Using Dreamweaver® provides students with step-by-step activities that teach the skills needed to plan and create Web sites. For use with Dreamweaver® MX, MX 2004, and 8. Includes information about Web design principles and activities that involve Flash® and Fireworks® application skills.... | | The Princeton Companion to Mathematics
This is a one-of-a-kind reference for anyone with a serious interest in mathematics. Edited by Timothy Gowers, a recipient of the Fields Medal, it presents nearly two hundred entries, written especially for this book by some of the world's leading mathematicians, that introduce basic mathematical tools and vocabulary; trace the... |
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