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Applied Optimization: Formulation and Algorithms for Engineering Systems
Applied Optimization: Formulation and Algorithms for Engineering Systems

The starting point in the formulation of any numerical problem is to take an intuitive idea about the problem in question and to translate it into precise mathematical language. This book provides step-by-step descriptions of how to formulate numerical problems so that they can be solved by existing software. It examines various types of...

If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition
If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take...

Family Business Models: Practical Solutions for the Family Business
Family Business Models: Practical Solutions for the Family Business
In the early 20th century, American sociologist W. I. Thomas won fame with the statement: ‘If men define situations as real, they are real in their consequences.’ This fundamental observation on human behavior, now known as the Thomas theorem, became a cornerstone of contemporary sociology. The idea that our...
The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise
The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and...

A functional pattern system for object-oriented design (Schriftenreihe Forschungsergebnisse zur Informatik)
A functional pattern system for object-oriented design (Schriftenreihe Forschungsergebnisse zur Informatik)
A number of people directly or indirectly influenced my work and I amgrateful for their contributions.

Norbert Ihrig made my early years in school a worthwhile experience and without him my way would have been much harder.

Gregor Snelting proposed an interesting master thesis to me and, thus, opened
...
Learn Unity 4 for iOS Game Development (Technology in Action)
Learn Unity 4 for iOS Game Development (Technology in Action)

Unity is an incredibly powerful and popular game creation tool, and Unity 4 brings even more great features, including Mechanim animation. Learn Unity 4 for iOS Game Development will show you how to use Unity with Xcode to create fun, imaginative 3D games for iPhone, iPad, and iPod touch. You'll learn how to optimize your game...

ASP.NET MVC Framework Preview (FirstPress)
ASP.NET MVC Framework Preview (FirstPress)

The ASP.NET MVC framework is the latest evolution of Microsoft’s ASP.NET web platform. It introduces a radical high–productivity programming model, promotes cleaner code architecture, supports test–driven development, and provides powerful extensibility, combined with all the benefits of ASP.NET 3.5.

ASP.NET...

Introducing iOS 8
Introducing iOS 8

Learn to make iOS apps even if you have absolutely no programming experience. This hands-on book takes you from idea to App Store, using real-world examples—such as driving a car or eating at a restaurant—to teach programming and app development. You’ll learn concepts through clear, concise, jargon-free...

Macromedia Flash MX Designer's ActionScript Reference
Macromedia Flash MX Designer's ActionScript Reference

If you're serious about Flash design, and if you want to push your ideas to the very limits of possibility in Flash MX, then this book and CD are your indispensable companions.

This  package combines two vital elements: the most comprehensive and in-depth reference resource for Flash MX ActionScript Rich, and practical...

Pro ASP.NET MVC 4
Pro ASP.NET MVC 4

The ASP.NET MVC 4 Framework is the latest evolution of Microsoft’s ASP.NET web platform. It provides a high-productivity programming model that promotes cleaner code architecture, test-driven development, and powerful extensibility, combined with all the benefits of ASP.NET.

ASP.NET MVC 4 contains a number of significant...

Android on x86: An Introduction to Optimizing for Intel® Architecture
Android on x86: An Introduction to Optimizing for Intel® Architecture

Android on x86: an Introduction to Optimizing for Intel® Architecture serves two main purposes. First, it makes the case for adapting your applications onto Intel’s x86 architecture, including discussions of the business potential, the changing landscape of the Android marketplace, and the unique challenges and...

Head First iPhone and iPad Development: A Learner's Guide to Creating Objective-C Applications for the iPhone and iPad
Head First iPhone and iPad Development: A Learner's Guide to Creating Objective-C Applications for the iPhone and iPad

Let's say you have a killer app idea for iPhone and iPad. Where do you begin? Head First iPhone and iPad Development will help you get your first application up and running in no time. You'll not only learn how to design for Apple's devices, you'll also master the iPhone SDK tools—including...

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