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The Brand Strategy Canvas: A One-Page Guide for Startups
The Brand Strategy Canvas: A One-Page Guide for Startups

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.

The Brand Strategy Canvas has...

Pro Power BI Desktop
Pro Power BI Desktop

Deliver eye-catching Business Intelligence with Microsoft Power BI Desktop. This new edition has been updated to cover all the latest features, including combo charts, Cartesian charts, trend lines, use of gauges, and more. Also covered are Top-N features, the ability to bin data into groupings and chart the groupings, and new...

Practical PHP 7, MySQL 8, and MariaDB Website Databases: A Simplified Approach to Developing Database-Driven Websites
Practical PHP 7, MySQL 8, and MariaDB Website Databases: A Simplified Approach to Developing Database-Driven Websites
Build interactive, database-driven websites with PHP 7, MySQL 8, and MariaDB. The focus of this book is on getting you up and running as quickly as possible with real-world applications. In the first two chapters, you will set up your development and testing environment, and then build your first PHP and MariaDB or...
Recent Advances in Parallel Virtual Machine and Message Passing Interface
Recent Advances in Parallel Virtual Machine and Message Passing Interface
Thirteen years after the publication of the first MPI (message passing interface) specification and 17 years after the first published paper on PVM(parallel virtual machine), MPI and PVM have emerged as standard programming environments and continue to be the development environment of choice for a large variety of...
Rapid Java Persistence and Microservices: Persistence Made Easy Using Java EE8, JPA and Spring
Rapid Java Persistence and Microservices: Persistence Made Easy Using Java EE8, JPA and Spring
Gain all the essentials you need to create scalable microservices, which will help you solve real challenges when deploying services into production. This book will take you through creating a scalable data layer with polygot persistence. You’ll cover data access and query patterns in Spring and JPA in high-performance...
Serverless Applications with Node.js: Using AWS Lambda and Claudia.js
Serverless Applications with Node.js: Using AWS Lambda and Claudia.js
Summary

Serverless Applications with Node.js walks you through building serverless apps on AWS using JavaScript. Inside, you'll discover what Claudia.js brings to the table as you build and deploy a scalable event-based serverless application, based around a pizzeria that's fully integrated with AWS
...
The Future of Mobile Communications: Awaiting the Third Generation
The Future of Mobile Communications: Awaiting the Third Generation
The aim of this book is to investigate the prospects for mobile communications in the new millennium. In effect, this boils down to a key issue: Will the so-called third generation of mobile (alternatively, wireless or cellular) technology turn out to be a success or a failure? This is no minor issue since telecommunications is one of the...
Translating Statistics to Make Decisions: A Guide for the Non-Statistician
Translating Statistics to Make Decisions: A Guide for the Non-Statistician

Examine and solve the common misconceptions and fallacies that non-statisticians bring to their interpretation of statistical results. Explore the many pitfalls that non-statisticians―and also statisticians who present statistical reports to non-statisticians―must avoid if statistical results are to be correctly used for...

Object-Oriented Software Engineering: Practical Software Development using UML and Java
Object-Oriented Software Engineering: Practical Software Development using UML and Java

This earliest recorded attempt to regulate the engineering profession reminds us, in the bluntest way possible, that the paramount purpose of engineering and engineering design is to serve the user. One would assume that the engineer’s responsibility to users is so self evident that it goes without saying. Various professional...

Java 8 Lambdas: Functional Programming For The Masses
Java 8 Lambdas: Functional Programming For The Masses

If you’re a developer with core Java Se skills, this hands-on book takes you through the language changes in Java 8 triggered by the addition of lambda expressions. You’ll learn through code examples, exercises, and fluid explanations how these anonymous functions will help you write simple, clean, library-level code that...

Mastering Spring Cloud: Build self-healing, microservices-based, distributed systems using Spring Cloud
Mastering Spring Cloud: Build self-healing, microservices-based, distributed systems using Spring Cloud

Learn how to build, test, secure, deploy, and efficiently consume services across distributed systems.

Key Features

  • Explore the wealth of options provided by Spring Cloud for wiring service dependencies in microservice systems.
  • Create microservices utilizing Spring...
Expert One-on-One Oracle
Expert One-on-One Oracle
Tom Kyte is of a rare breed. To begin, he's technically expert in his subject (administration of and development of applications for Oracle database management systems). What's more (and what distinguishes him from the ranks of the super-competent), he is both able and willing to share his considerable store of wisdom with Oracle users via...
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