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Emarketing: The Essential Guide to Digital Marketing (4th Edition)
Emarketing: The Essential Guide to Digital Marketing (4th Edition)
When we began work on the first edition of “eMarketing” back in 2007, I certainly did not anticipate that we’d be publishing a 4th edition four years later. Witnessing the growth and maturation of the digital marketing industry over the last twelve years has been incredible, but it is the last four years that...
Microfinance, Risk-taking Behaviour and Rural Livelihood
Microfinance, Risk-taking Behaviour and Rural Livelihood
Nearly 60 % of India’s mammoth 1.2 billion population lives in rural areas. Unfortunately, India’s rural population contributes only 8 % of the gross domestic product. India’s formal financial services sector is yet to meet the growing need of the rural population. The testimony is India’s booming informal...
Historical Archaeology of Gendered Lives (Contributions To Global Historical Archaeology)
Historical Archaeology of Gendered Lives (Contributions To Global Historical Archaeology)

During the last half of the nineteenth century, a number of social and economic factors converged that resulted in the rural village of Deerfield, Massachusetts becoming almost entirely female. This drastic shift in population presents a unique lens through which to study gender roles and social relations in the late nineteenth and early...

Focus: Music of Northeast Brazil (Focus on World Music)
Focus: Music of Northeast Brazil (Focus on World Music)
"Anyone with more than a casual interest in Brazilian music history simply must look at this top ethnomusicological study." --Midwest Book Review

"Focus: Music of Northeast Brazil" examines the historical and contemporary manifestations of the music of Brazil, a country with a musical landscape that is
...
SpeakOut: The Step-by-Step Guide to SpeakOuts and Community Workshops (Tools for Community Planning)
SpeakOut: The Step-by-Step Guide to SpeakOuts and Community Workshops (Tools for Community Planning)
This new manual is the product of nearly two decades of successful practice by internationally acclaimed community planning specialists. It will enable both planning veterans and people with little or no experience in the field to conduct a wide variety of community engagement events with absolute confidence.

It introduces the
...
Contemporary Iran: Economy, Society, Politics
Contemporary Iran: Economy, Society, Politics
In recent decades Iran has experienced a wide range of changes. These include shifts in the relationship between urban and rural economies, the nationwide growth of the middle class and ensuing social mobility, a higher literacy rate along with the expansion of educational institutions, and new complexities and expectations in gender...
Smallholder Tree Growing for Rural Development and Environmental Services: Lessons from Asia (Advances in Agroforestry)
Smallholder Tree Growing for Rural Development and Environmental Services: Lessons from Asia (Advances in Agroforestry)

Recent history reveals that both the large-scale reforestation projects of the 20th century have often been less successful than anticipated, and that tree growing by smallholders as an alternative means to combat deforestation and promote sustainable land use has received relatively little attention from the scientific and...

Intelligent System Solutions for Auto Mobility and Beyond: Advanced Microsystems for Automotive Applications 2020 (Lecture Notes in Mobility)
Intelligent System Solutions for Auto Mobility and Beyond: Advanced Microsystems for Automotive Applications 2020 (Lecture Notes in Mobility)

This book gathers papers from the 23rd International Forum on Advanced Microsystems for Automotive Applications (AMAA 2020) held online from Berlin, Germany, on May 26-27, 2020. Focusing on intelligent system solutions for auto mobility and beyond, it discusses in detail innovations and technologies enabling electrification,...

Environmental Management of Energy from Biofuels and Biofeedstocks
Environmental Management of Energy from Biofuels and Biofeedstocks

Biomass is a renewable resource, whose utilization has received great attention due to environmental considerations and the increasing demands of energy worldwide. Since the energy crises of the 1970s, many countries have become interested in biomass as a fuel source to expand the development of domestic and renewable energy sources, reduce...

WiMAX: Standards and Security
WiMAX: Standards and Security
As the demand for broadband services continues to grow worldwide, traditional solutions, such as digital cable and fiber optics, are often difficult and expensive to implement, especially in rural and remote areas. The emerging WiMAX system satisfies the growing need for high data-rate applications such as voiceover IP, video conferencing,...
Information and Communication Technologies in Support of the Tourism Industry
Information and Communication Technologies in Support of the Tourism Industry
Tourism is one of the leading industries worldwide. The magnitude of growth in tourism will bring both opportunities and problems to source and destination markets in years to come, especially in the internal and external exchange of information in the industry. Information and Communication Technologies in Support of the Tourism Industry...
Entrepreneurship Three Volumes: The Engine of Growth (Praeger Perspectives) (v. 1-3)
Entrepreneurship Three Volumes: The Engine of Growth (Praeger Perspectives) (v. 1-3)
“This three-volume set brings together 32 essays exploring the topic of entrepreneurship. The first volume explores entrepreneurship as a form of human action, examining the influence of various factors on entrepreneurial behavior, including cognition, risk, social capital, institutions, immigration and ethnicity, and gender. The second...
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