Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in...

For an increasing number of critical projects, traditional project management models simply are not appropriate. In many cases, complete requirements...

John Cort explores the narratives by which the Jains have explained the presence of icons of Jinas (their enlightened and liberated teachers) that are worshiped and venerated in the hundreds of thousands of Jain temples throughout India. Most of these narratives portray icons favorably, and so justify their existence; but there are also...

In this book, the authors provide a comprehensive and organized explanation of the femtocell concepts, architecture, air interface technologies, and challenging issues arising from the deployment of femtocells, such as interference, mobility management and...

An in-depth look at the internals of the WordPress system. As the most popular blogging and content management platform available today, WordPress is a powerful tool. This exciting book goes beyond the basics and delves into the heart of the WordPress system, offering overviews of the functional aspects of WordPress as well as plug-in and...

Create desktop applications that behave identically on Windows, Mac OS X, and Linux with Adobe's new Flash Builder 4 platform and this in-depth guide. The book's tutorials and explanations walk you step-by-step through Flash Builder's...

Windows Communication Foundation is the .NET technology that is used to build service-oriented applications, exchange messages in various communication scenarios, and run workflows. This guide enables developers to...

The modern field of nonvolatile digital information storage is a bit more than a half-century old. During its history, the field has seen a small handful of technologies (magnetic tape, magnetic hard disk, magnetic flexible disk, consumer-derived optical disk) take root as ‘mainstream’. These technologies have persisted in the...

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• Detailed information on how to properly stock a bar
• Expanded coverage on making exotic frozen/blended specialties, specialty...

Open Source GIS (Geographic Information Systems) is a growing area with the explosion of Google Maps-based websites and spatially-aware devices and applications. The GIS market is growing rapidly, and as a Python developer you can't afford to be left behind. In today's location-aware world, all commercial Python developers can...