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Marketing Automation with Eloqua
Marketing Automation with Eloqua

Eloqua is a fantastically versatile platform if you want to automate your digital marketing campaigns, and this book is the perfect guide. From generating personalized emails to analyzing results, it walks you through every aspect.

Overview

  • Learn the intricacies involved in filtering contacts
  • ...
A Guide to the Project Management Body of Knowledge: PMBOK(R) Guide
A Guide to the Project Management Body of Knowledge: PMBOK(R) Guide
A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Fifth Edition provides guidelines for managing individual projects and defines project management related concepts. It also describes the project management life cycle and its related processes, as well as the project life cycle.

The
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C# Programming: From Problem Analysis to Program Design
C# Programming: From Problem Analysis to Program Design
C# Programming: From Problem Analysis to Program Design requires no previous introduction to programming and only a mathematical background of high school algebra. The book uses C# as the programming language for software development; however, the basic programming concepts presented can be applied to a number of other languages....
JavaScript Testing with Jasmine: JavaScript Behavior-Driven Development
JavaScript Testing with Jasmine: JavaScript Behavior-Driven Development
All programmers want their code to work the way they intended. Jasmine, a popular testing framework for the JavaScript programming language, allows you to achieve that goal. Through coded specifications, Jasmine helps make your JavaScript work exactly how it’s supposed to. In this book, we’ll explore...
C Primer Plus (6th Edition)
C Primer Plus (6th Edition)

C Primer Plus is a carefully tested, well-crafted, and complete tutorial on a subject core to programmers and developers. This computer science classic teaches principles of programming, including structured code and top-down design.

 

Author and...

Compression Schemes for Mining Large Datasets: A Machine Learning Perspective
Compression Schemes for Mining Large Datasets: A Machine Learning Perspective

This book addresses the challenges of data abstraction generation using a least number of database scans, compressing data through novel lossy and non-lossy schemes, and carrying out clustering and classification directly in the compressed domain. Schemes are presented which are shown to be efficient both in terms of space and time, while...

Advanced Topics in C: Core Concepts in Data Structures
Advanced Topics in C: Core Concepts in Data Structures

C is the most widely used programming language of all time. It has been used to create almost every category of software imaginable and the list keeps growing every day. Cutting-edge applications, such as Arduino, embeddable and wearable computing are ready-made for C.  

Advanced Topics In
...

Ecological Genomics: Ecology and the Evolution of Genes and Genomes
Ecological Genomics: Ecology and the Evolution of Genes and Genomes

Researchers in the field of ecological genomics aim to determine how a genome or a population of genomes interacts with its environment across ecological and evolutionary timescales. Ecological genomics is trans-disciplinary by nature. Ecologists have turned to genomics to be able to elucidate the mechanistic bases of the biodiversity their...

Applying Guiding Principles of Effective Program Delivery (Best Practices and Advances in Program Management Series)
Applying Guiding Principles of Effective Program Delivery (Best Practices and Advances in Program Management Series)

While today’s programs continue to grow in size and complexity, at the same time, their success rates remain low. To manage programs effectively in this environment, project managers and program managers must take a "consultative approach" that applies a core set of guiding principles across every function of the program....

Beginning Windows Store Application Development – HTML and JavaScript Edition (The Expert's Voice in Windows 8)
Beginning Windows Store Application Development – HTML and JavaScript Edition (The Expert's Voice in Windows 8)

Beginning Windows Store Application Development – HTML and JavaScript Edition introduces you to the Windows 8 modern app design paradigm and the new Windows 8 programming model developed around this paradigm.  You'll learn to build rich, immersive applications designed to run on the many devices powered by Windows...

Plan Your Financial Future: A Comprehensive Guidebook to Growing Your Net Worth
Plan Your Financial Future: A Comprehensive Guidebook to Growing Your Net Worth

Implementing a financial plan to manage the future is very important. If you have not assembled such a plan, or even if you have not thought about how best to manage your financial future, the time to do so is now, and the resource you need to walk you through every step of the personal financial planning process is Plan Your Financial...

DOM Enlightenment
DOM Enlightenment

With DOM Enlightenment, you’ll learn how to manipulate HTML more efficiently by scripting the Document Object Model (DOM) without a DOM library. Using code examples in cookbook style, author Cody Lindley (jQuery Cookbook) walks you through modern DOM concepts to demonstrate how various node objects work.

...

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