CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most...

If you want to learn how to program in Python, one of today's most popular computer programming languages, PYTHON PROGRAMMING FOR TEENS is the perfect first step. Written by teacher, author, and Python expert Kenneth Lambert, this book will help you build a solid understanding of programming and prepare you to make the jump to other...

THE BLACK ART OF MULTIPLATFORM GAME PROGRAMMING covers all the skills necessary to create amazing games. It will take you all the way from pixel plotting to full-blown game development. Written with beginners in mind, this book assumes no prior knowledge of game programming--anyone can learn how to program exciting video games using this...

Clear explanations, an uncluttered and appealing layout, and examples and exercises featuring a variety of real-life applications have made this book popular among students year after year. This latest edition of Swokowski and Cole's PRECALCULUS: FUNCTIONS AND GRAPHS retains these features. The problems have been consistently praised for...

C++ PROGRAMMING: PROGRAM DESIGN INCLUDING DATA STRUCTURES, Sixth Edition remains the definitive text for the CS1/CS2 course sequence. D.S. Malik's time-tested, student-centered methodology uses a strong focus on problem-solving and full-code examples to vividly demonstrate the how and why of applying programming concepts and utilizing C++...

Gain a clear understanding of even the most complex, highly theoretical computational theory topics in the approachable presentation found only in the market-leading INTRODUCTION TO THE THEORY OF COMPUTATION, 3E. The number one choice for today's computational theory course, this revision continues the book's well-know, approachable...

Authors Ward Cheney and David Kincaid show students of science and engineering the potential computers have for solving numerical problems and give them ample opportunities to hone their skills in programming and problem solving. The text also helps students learn about errors that inevitably accompany scientific computations and arms them...

Learn how to think and engage like a scientist! BIOLOGY: THE DYNAMIC SCIENCE, Second Edition, provides you with a deep understanding of the core concepts in Biology, building a strong foundation for additional study. In a fresh presentation, the authors explain complex ideas clearly and describe how biologists collect and interpret evidence...

What better way is there to learn a programming language than with a game-oriented approach? If you ask the many readers that have made this book's prequel, PYTHON PROGRAMMING FOR THE ABSOLUTE BEGINNER, a bestseller, they'll tell you - there isn't one. MORE PYTHON PROGRAMMING FOR THE ABSOLUTE BEGINNER offers readers more practice,...

Taking a fresh approach while retaining classic presentation, the Tan Calculus series utilizes a clear, concise writing style, and uses relevant, real world examples to introduce abstract mathematical concepts with an intuitive approach. In keeping with this emphasis on conceptual understanding, each exercise set in the three semester...