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Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats (Handel und Internationales Marketing Retailing and International Marketing)
Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats (Handel und Internationales Marketing Retailing and International Marketing)

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in...

Instant HTML5 2D Platformer
Instant HTML5 2D Platformer

Learn how to develop a 2D HTML5 platformer that is capable of running in modern browsers

Overview

  • Learn something new in an Instant! A short, fast, focused guide delivering immediate results
  • Learn about HTML5 2D game development and how to create your own HTML5 games
  • ...
Android Tablets For Dummies
Android Tablets For Dummies

Get the most out of your Android tablet with this full-color reference

Whether you are one of the millions who already have an Android tablet, or you are interested in joining the masses with a first-time purchase, this friendly guide is perfect for you! Written by the ultimate For Dummies author Dan Gookin, this...

Textbook of Neurointensive Care
Textbook of Neurointensive Care

This updated and refined new edition is the only book to provide a comprehensive approach to the intensive care of neurologically injured patients from the emergency room and ICU through the operating room and post-surgical period. It reviews neuroanatomy, neuroradiology, and neurophysiology, examines the neurological problems most frequently...

Endocrine Secrets, 6e
Endocrine Secrets, 6e

with a question-and-answer format that's conversational and easy to read.

  • Zero in on key information with bulleted lists, mnemonics, practical tips from prominent endocrinologists, and "Key Points" boxes that provide a concise overview of important board-relevant content.
  • Quickly...
Introduction to Supercritical Fluids, Volume 4: A Spreadsheet-based Approach (Supercritical Fluid Science and Technology)
Introduction to Supercritical Fluids, Volume 4: A Spreadsheet-based Approach (Supercritical Fluid Science and Technology)

This text provides an introduction to supercritical fluids with easy-to-use Excel spreadsheets suitable for both specialized-discipline (chemistry or chemical engineering student) and mixed-discipline (engineering/economic student) classes. Each chapter contains worked examples, tip boxes and end-of-the-chapter problems and projects.

...

Introduction to Forensic DNA Evidence for Criminal Justice Professionals
Introduction to Forensic DNA Evidence for Criminal Justice Professionals

The use of DNA profiling in forensic cases has been considered the most innovative technique in forensic science since fingerprinting, yet for those with limited scientific knowledge, understanding DNA enough to utilize it properly can be a daunting task. Introduction to Forensic DNA Evidence for Criminal Justice Professionals is...

Excel 2013: The Missing Manual
Excel 2013: The Missing Manual

The world’s most popular spreadsheet program is now more powerful than ever, but it’s also more complex. That’s where this Missing Manual comes in. With crystal-clear explanations and hands-on examples, Excel 2013: The Missing Manual shows you how to master Excel so you can easily track, analyze, and chart your...

Teach Yourself VISUALLY Office 2013 (Tech)
Teach Yourself VISUALLY Office 2013 (Tech)

Learn the new Microsoft Office suite the easy, visual way

Microsoft Office 2013 is a power-packed suite of office productivity tools including Word, Excel, PowerPoint, Outlook, Access, and Publisher. This easy-to-use visual guide covers the basics of all six programs, with step-by-step instructions and full-color screen...

Explaining Algorithms Using Metaphors (SpringerBriefs in Computer Science)
Explaining Algorithms Using Metaphors (SpringerBriefs in Computer Science)

There is a significant difference between designing a new algorithm, proving its correctness, and teaching it to an audience. When teaching algorithms, the teacher's main goal should be to convey the underlying ideas and to help the students form correct mental models related to the algorithm. This process can often be facilitated by...

Web Crawling and Data Mining with Apache Nutch
Web Crawling and Data Mining with Apache Nutch

Apache Nutch helps you to create your own search engine and customize it according to your needs. You can integrate Apache Nutch very easily with your existing application and get the maximum benefit from it. It can be easily integrated with different components like Apache Hadoop, Eclipse, and MySQL.

"Web Crawling and Data...

The Handbook of Professionally Managed Assets: A Definitive Guide to Profiting from Alternative Investments
The Handbook of Professionally Managed Assets: A Definitive Guide to Profiting from Alternative Investments

This practical guide provides a comprehensive overview of professionally managed assets, or investments in which all portfolio decisions and rebalancing are delegated to a fund manager or third-party advice service. Savvy investors looking to achieve a better understanding of the nuances, benefits, and drawbacks of using these...

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