Learn IT - Basic Books

Emotional Design: Why We Love (Or Hate) Everyday Things

Basic Books, 2003

By the author of The Design of Everyday Things, the first book to make the connection between our emotions and how we relate to ordinary objects-from juicers to Jaguars. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and...

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Basic Books, 2006

The "alarming and impassioned"* book on how the Internet is redefining constitutional law, now reissued as the first popular book revised online by its readers (*New York Times)

There's a common belief that cyberspace cannot be regulated-that it is, in its very essence, immune from the government's (or anyone else's)...

The Unfinished Game: Pascal, Fermat, and the Seventeenth-Century Letter that Made the World Modern

Basic Books, 2008

PublishersWeekly.com

“This informative book is a lively, quick read for anyone who wonders about the science of predicting what’s next and how deeply it affects our lives.”

New Scientist
“This breezy book shows why probability theory, though...

Lightness of Being: Mass, Ether, and the Unification of Forces

Basic Books, 2008

Science News

"For a safari-like adventure into the world of physics, follow Wilczek's lead. Quirky but knowledgeable, he explores the essence of the matter that makes up the universe — combining the enthusiasm of someone like Jeff Corwin with the thoughtfulness of a David...

Rock, Paper, Scissors: Game Theory in Everyday Life

Basic Books, 2008

“Physicist and Ig Nobel Prize–winner Fisher explores how game theory illuminates social behavior in this lively study…. Fisher does succeed in making the complex nature of game theory accessible and relevant, showing how mathematics applies to the dilemmas we face on a daily basis.”

A FRIEND CALLED ME RECENTLY...

Lectures On Computation (Frontiers in Physics)

Basic Books, 1996

From 1983 to 1986, the legendary physicist and teacher Richard Feynman gave a course at Caltech called Potentialities and Limitations of Computing Machines. Here are some of his lectures from that course. DLC: Electronic data processing.

About the Author

The late Richard P. Feynman was Richard...

The Two Income Trap: Why Middle-Class Mothers and Fathers Are Going Broke

Basic Books, 2003

This groundbreaking exposé brings to light the surprising financial consequences of mothers going to work, and the precarious position of today's middle class.

More than two decades ago, the women's movement flung open the doors of the workplace. Although this social revolution created a firestorm of controversy, no one questioned the...

Quirkology: How We Discover the Big Truths in Small Things

Basic Books, 2007

An award-winning psychologist exposes the truth behind life's little oddities and absurdities in this quirky and practical guide to life.

For over twenty years, psychologist Professor Richard Wiseman has examined the quirky science of everyday life. In Quirkology, he navigates the backwaters of human behavior, discovering the...

A Mathematician Plays the Stock Market

Basic Books, 2001

From America's wittiest writer on mathematics, a lively and insightful book on the workings of stock markets and the basic irrationality of our dreams of wealth.

Can a renowned mathematician successfully outwit the stock market? Not when his biggest investment is WorldCom.

In A Mathematician Plays the Stock...

The Execution of Willie Francis: Race, Murder, and the Search for Justice in the American South

Basic Books, 2009

On May 3, 1946, in St. Martinsville, Louisiana, a seventeen-year-old black boy was scheduled for execution by electric chair. Willie Francis had been charged with murder; his trial had been brief; his death sentence never in doubt. When the executioners flipped the switch, Willie screamed and writhed as electricity coursed through his body....

A PhD Is Not Enough!: A Guide to Survival in Science

Basic Books, 2011

Despite your graduate education, brainpower, and technical prowess, your career in scientific research is far from assured. Permanent positions are scarce, science survival is rarely part of formal graduate training, and a good mentor is hard to find.

In A Ph.D. Is Not Enough!, physicist Peter J. Feibelman lays...

Experience the Message: How Experiential Marketing Is Changing the Brand World

Basic Books, 2006

Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...

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