Conceptual Blockbusting: A Guide to Better Ideas
James Adams's unique approach to generating ideas and solving problems has captivated, inspired, and guided thousands of people from all walks of life. Now, twenty-five years after its original publication, Conceptual Blockbusting has never been more relevant, powerful, or fresh. Integrating insights from the worlds of psychology,... Emotional Design: Why We Love (Or Hate) Everyday Things By the author of The Design of Everyday Things, the first book to make the connection between our emotions and how we relate to ordinary objects-from juicers to Jaguars. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and... Code: Version 2.0 The "alarming and impassioned"* book on how the Internet is redefining constitutional law, now reissued as the first popular book revised online by its readers (*New York Times)
There's a common belief that cyberspace cannot be regulated-that it is, in its very essence, immune from the government's (or anyone else's)...
A Mathematician Plays the Stock Market
From America's wittiest writer on mathematics, a lively and insightful book on the workings of stock markets and the basic irrationality of our dreams of wealth.
Can a renowned mathematician successfully outwit the stock market? Not when his biggest investment is WorldCom.
In A Mathematician Plays the Stock...
A PhD Is Not Enough!: A Guide to Survival in Science
Despite your graduate education, brainpower, and technical prowess, your career in scientific research is far from assured. Permanent positions are scarce, science survival is rarely part of formal graduate training, and a good mentor is hard to find.
In A Ph.D. Is Not Enough!, physicist Peter J. Feibelman lays...
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