A critical part of website success is attracting visitors. This Mini Missing Manual gives you the knowledge and tools you need to do that. It shows you how to build a community around your site and how to use the power of keywords and Web search engines to rise up in the rankings of search results.

Once you do that, you’ll want to see how effective your efforts are. You’ll learn how to use a powerful—and free—service that tracks visitor activity on your site; Google Analytics lets you know where your visitors live, what browser they use, which of your Web pages they love, and—just as important—which pages don’t work for them. Using this information, you can fine-tune your site to keep the visitors coming.

To be a success, a website has to attract-and keep--visitors. This Mini Missing Manual shows you how to attract new and return visitors and use the power of keywords and Web search engines to rise up in the rankings of search results. You'll also learn how to use a powerful-and free--service that tracks visitor activity on your site so you know which of your Web pages they love, and-just as important--which pages don't work for them. Using this information, you can fine-tune your site to keep the visitors coming.

This Mini Missing Manual is excerpted from Creating a Web Site: The Missing Manual.