Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

Buy

How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail phrases their targeted users actually use. By doing so, they will learn how to go beyond merely "maximising" traffic to actually delivering the right content to the right visitors at the right time. They will even learn how to prove the relevancy of their Web content. More than any other book, Audience, Relevance, and Search is relentlessly focused on the search and content optimisation problems that Web professionals face right now. Drawing on 45+ years of collective experience in Web publishing and search effectiveness, the authors share powerful insights into these and other crucial challenges: * What's the best way to optimize keywords and other content for Google's newest PageRank algorithm? * How can personally relevant content be developed for the widely diverse Web audiences that visit large sites? * How can users be steered to content that's relevant to them and away from content that isn't? * Can content be aligned to users' roles, or where they stand in the purchasing cycle? * How can analytical tools and dashboards be used to determine which content is relevant to their audiences, and how relevant it is?

(HTML tags aren't allowed.)

Effective Project Management: Traditional, Agile, Extreme
Effective Project Management: Traditional, Agile, Extreme

The popular guide to the project management body of knowledge, now fully updated

Now in its seventh edition, this comprehensive guide to project management has long been considered the standard for both professionals and academics. With more than 32,000 copies sold in the last three editions, it has now been fully updated to...

Orthopaedic Key Review Concepts
Orthopaedic Key Review Concepts
Many changes have occurred in recent years to produce an increase in the amount of orthopaedic informationтАФinformation which residents will ultimately see in their conferences, on their in-training examination, and during their boards. Today's residents can access this information from a myriad of sources: the AAOS, the...
Five Stars: Putting Online Reviews to Work for Your Business
Five Stars: Putting Online Reviews to Work for Your Business

Create positive visibility for your business with this essential roadmap

Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial...


LinkedIn For Dummies (Computer/Tech)
LinkedIn For Dummies (Computer/Tech)
Once you're LinkedIn, you're part of the largest online network of professionals in the world! When you know how to make the most of your profile, manage your contacts, and handle invitations effectively, you'll go far. This book is packed with advice that will help you market yourself and find a job, an employee, an investor, or more business for...
Linux Shell Scripting with Bash
Linux Shell Scripting with Bash
With the proliferation of Linux as both a server and desktop operating system, users are looking for more advanced methods of getting up and running quickly and efficiently solving problems. The most powerful way of achieving this is to employ the command line interface known as the shell. Bash, the Bourne Again Shell, is the most popular Linux...
Computer Game Developer (Weird Careers in Science)
Computer Game Developer (Weird Careers in Science)
Explore the training needed to become a computer game developer, a lucrative and exciting career. Also gives readers a chance to examine how computer games are created - from an idea to a finished product. Ages 12+

WICKED2 TWINS HAVE INVADED the island home of Crash Bandicoot, revealing their plans to enslave Crash and hisfriends and
...
©2020 LearnIT (support@pdfchm.net) - Privacy Policy