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Basics Marketing 01: Consumer Behaviour

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An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior. Clear visuals, end-of-chapter reviews, and exercises make Basics Marketing: Consumer Behavior an accessible introduction for anyone interested in consumer behavior and its role in marketing.
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Complex Variables and Applications
Complex Variables and Applications

"Complex Variables and Applications, 8E" will serve, just as the earlier editions did, as a textbook for an introductory course in the theory and application of functions of a complex variable. This new edition preserves the basic content and style of the earlier editions. The text is designed to develop the theory that is prominent...

Javascript Unlocked
Javascript Unlocked

Improve your code maintainability, performance, and security through practical expert insights and unlock the full potential of JavaScript

About This Book

  • Improve your JavaScript code for better maintainability and performance
  • Discover how to implement scalable application architecture...
Strength Training Anatomy Workout, The
Strength Training Anatomy Workout, The

Over one million readers have turned to Strength Training Anatomy for strength training’s most effective exercises. Now put those exercises to work for you with The Strength Training Anatomy Workout.

The Strength Training Anatomy Workout is your guide to creating the body and the results you want....


Don't Sweat the Small Stuff at Work
Don't Sweat the Small Stuff at Work
Carlson shows readers how to interact more peaceably and joyfully with colleagues, clients, and bosses and reveals tips to minimize stress and bring out the best in themselves and others....
In a Time of Monsters: Travels Through a Middle East in Revolt
In a Time of Monsters: Travels Through a Middle East in Revolt
Returning to the UK in September 2010 after serving in Iraq as the political adviser to the top American general, Emma Sky felt no sense of homecoming. She soon found herself back in the Middle East traveling through a region in revolt. In a Time of Monsters bears witness to the demands of young people for dignity and justice during the...
How Computers Work (8th Edition) (How It Works)
How Computers Work (8th Edition) (How It Works)
A classic is back in its 8th and best edition yet! How Computers Work, 8th Edition is a must-have for anyone interested in the inner-workings of computers. The full-color, detailed illustrations will take you deep inside your PC and show you just how intricate it is. This latest edition has been updated with information on all of the...
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