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Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers. These elements combine to form a simple, practical model that will help you to create striking marketing communications and to discover and remove the flaws from your marketing message. Highlighting the best of contemporary marketing campaigns with numerous illustrations and examples, delivered in a clever and accessible style, Does Your Marketing Sell? will show you how to make the most out of your marketing. |
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Mike Meyers' A+ Certification Passport, Third EditionFrom the #1 Name in Professional Certification
Get on the road to becoming an A+ certified professional with this concise, affordable, and portable study tool. Certification training guru Mike Meyers and Tracey Rosenblath will guide you on your career path, providing expert tips and sound advice along the way. With an intensive focus on only... | | Ethics for CPAs: Meeting Expectations in Challenging TimesAccountants are under attack. Recent investigations of Enron, Global Crossing, WorldCom, and Adelphia, just to name a few, along with the remarkable collapse of Arthur Andersen, have focused the nation’s attention on the accounting profession and the need for reforms. All parties agree that accounting firms must change their priorities and... | | Handbook of Computer Vision Algorithms in Image AlgebraThe Second Edition of the best-selling Handbook of Computer Vision Algorithms in Image Algebra, continues to provide an outstanding introduction to Image Algebra. It describes more than 80 fundamental computer vision techniques and introduces the portable iac++ library, which supports image algebra programming in the C++ language. Revisions to... |
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