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Does Your Marketing Sell?: The Secret of Effective Marketing Communications

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Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers. These elements combine to form a simple, practical model that will help you to create striking marketing communications and to discover and remove the flaws from your marketing message. Highlighting the best of contemporary marketing campaigns with numerous illustrations and examples, delivered in a clever and accessible style, Does Your Marketing Sell? will show you how to make the most out of your marketing.

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Protocols for Multislice CT
Protocols for Multislice CT

This book provides structured up-to-date information on all routine protocols used for multislice (multidetector row) CT. The volume contains a detailed technical section and covers the prevailing investigations of the brain, neck, lungs and chest, abdomen with parenchymal organs and gastrointestinal tract, the musculoskeletal system and CTA...

Ecological Genomics: Ecology and the Evolution of Genes and Genomes
Ecological Genomics: Ecology and the Evolution of Genes and Genomes

Researchers in the field of ecological genomics aim to determine how a genome or a population of genomes interacts with its environment across ecological and evolutionary timescales. Ecological genomics is trans-disciplinary by nature. Ecologists have turned to genomics to be able to elucidate the mechanistic bases of the biodiversity their...

Thin Films and Coatings in Biology (Biological and Medical Physics, Biomedical Engineering)
Thin Films and Coatings in Biology (Biological and Medical Physics, Biomedical Engineering)

The surface of materials is routinely exposed to various environmental influences. Surface modification presents a technological challenge for material scientists, physicists, and engineers, particularly when those surfaces are subjected to function within human body environment. This book provides a comprehensive coverage of the major issues...


Mike Meyers' A+ Certification Passport, Third Edition
Mike Meyers' A+ Certification Passport, Third Edition
From the #1 Name in Professional Certification

Get on the road to becoming an A+ certified professional with this concise, affordable, and portable study tool. Certification training guru Mike Meyers and Tracey Rosenblath will guide you on your career path, providing expert tips and sound advice along the way. With an intensive focus on only...

Ethics for CPAs: Meeting Expectations in Challenging Times
Ethics for CPAs: Meeting Expectations in Challenging Times

Accountants are under attack. Recent investigations of Enron, Global Crossing, WorldCom, and Adelphia, just to name a few, along with the remarkable collapse of Arthur Andersen, have focused the nation’s attention on the accounting profession and the need for reforms. All parties agree that accounting firms must change their priorities and...

Handbook of Computer Vision Algorithms in Image Algebra
Handbook of Computer Vision Algorithms in Image Algebra

The Second Edition of the best-selling Handbook of Computer Vision Algorithms in Image Algebra, continues to provide an outstanding introduction to Image Algebra. It describes more than 80 fundamental computer vision techniques and introduces the portable iac++ library, which supports image algebra programming in the C++ language. Revisions to...

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