Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Google AdWords: Managing Your Advertising Program

Buy
Since being selected as an AdWords Seminar Leader by Google in 2006, I’ve had the opportunity to teach thousands of businesses and organizations how to use AdWords, Google’s advertising platform. I believe in the product; if used appropriately, it offers vast online exposure for advertisers. Unfortunately, most advertisers do not understand how AdWords works or hold it accountable to deliver value to their businesses. Some advertisers make money by dumb luck; others waste hundreds or thousands of dollars each month. I’ve met countless advertisers who gauge the effectiveness of their online campaigns based on gut feelings. I’m generally a proponent of trusting one’s gut, but not in the case of online advertising. In this world, it’s all about the data.

It’s in Google’s best interests for advertisers to use data to make decisions about their campaigns. If AdWords is working for a business, and the numbers prove it, that business is likely to continue advertising and potentially allocate more of its budget to AdWords. Conversely, advertisers can use this data to identify what’s not working, so they can try something else or stop wasting money.

The AdWords platform includes free, simple tools to track and measure performance, down to the individual keyword level. This book is intended to help new and existing advertisers improve the quality of their advertising campaigns and quantify the value AdWords brings to their businesses.
(HTML tags aren't allowed.)

Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement
Change Your Thinking, Change Your Life: How to Unlock Your Full Potential for Success and Achievement

CHANGE YOUR THINKING CHANGE YOUR LIFE

"Every line in this book is bursting with truth, wisdom, and power. Brian Tracy is the preeminent authority on showing you how to dramatically improve your life. Let him be your guide. I've learned so much from Brian myself that I can't thank him enough!"
...

Mastering VBA for Office 2010
Mastering VBA for Office 2010

Visual Basic for Applications (VBA) is a powerful tool that enables you to automate operations in the Microsoft Offi ce applications and in other applications that host VBA. By automating operations using VBA, you can save yourself and your colleagues huge amounts of time and effort. Getting more work done in less time is usually good...

Advanced Linux 3D Graphics Programming (With CD-ROM)
Advanced Linux 3D Graphics Programming (With CD-ROM)
Advanced Linux 3D Graphics Programming builds upon the foundation set in Norman Lin's Linux 3D Graphics Programming. This second volume provides programmers who are experienced in both Linux and fundamental 3D graphics concepts with a well-rounded perspective on 3D theory and practice within the context of programming larger interactive 3D...

Arduino Playground: Geeky Projects for the Experienced Maker
Arduino Playground: Geeky Projects for the Experienced Maker

You’ve mastered the basics, conquered the soldering iron, and programmed a robot or two; now you’ve got a set of skills and tools to take your Arduino exploits further. But what do you do once you’ve exhausted your to-build list?

Arduino Playground will show you how to keep your hardware hands busy
...

Badass: Making Users Awesome
Badass: Making Users Awesome

Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi...

Encyclopedia of Artificial Intelligence
Encyclopedia of Artificial Intelligence

Numerous real-life problems so complex as to be virtually insoluble by means of traditional computer science techniques can now be approached effectively with artificial intelligence techniques. Recently, artificial intelligence technologies have evolved at a rapid pace, raising significant challenges to the effort to stay current.

...

©2020 LearnIT (support@pdfchm.net) - Privacy Policy