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How to Feed Friends and Influence People: The Carnegie Deli...A Giant Sandwich, a Little Deli, a Huge Success

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the show--and the deli--must go on
In the early morning hours of February 7th, the Carnegie Deli experienced its most unusual takeout order: armed robbers wanted the cash.
The deli always stayed open until 4 a.m. and then re-opened its doors at 6 a.m. The seven robbers must have canvassed the place or received an inside tip about the window of opportunity because the holdup occurred at 4:45 a.m.
The thieves entered through a fire exit, surprising Sam Steiner, Leo's brother, and two dishwashers, and a deliveryman.
A thug toting a sawed-off shotgun struck Steiner in the eye and ordered him and the staff on the ground with the menacing threat, "Or we'll blow you away."
The robbers forced open the cash register and took the night's receipts. Then the gang fled into the deserted street. The robbers were never identified . . .
But Leo Steiner had the last word:
"the schmucks took the money and left the pastrami!"

About the Author
MILTON PARKER was born in Brooklyn, New York, in 1919. He cofounded the Carnegie Deli with Leo Steiner in 1978 and became sole owner in 1988.
ALLYN FREEMAN is a writer whose credits include television episodes of M*A*S*H and Hart to Hart. He holds an MBA from Columbia University Business School.
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