New Economy Edge: Strategies and Techniques for Boosting Online Profitability

New Economy Edge: Strategies and Techniques for Boosting Online Profitability, 9780471498445 (0471498440), John Wiley & Sons, 2001

Reports of the power of the internet - for businesses, customers and consumers - have swung violently in nature during the past decade. Some people claim that the ‘new economy’ is the greatest force since the onset of the Industrial Revolution, while others argue that this is hype, pointing to inflated share prices and business failures as examples of their case. The truth is that the greatest business tool of all remains unchallenged. Without wishing to sound romantic or philosophical it is, quite simply put, the bu/mn spirit. The ability to serve customers, innovate, compete, lead and deliver all of the other entrepreneurial qualities is what matters, and in the early twenty-first century the key to achieving these things, delivering competitive advantage and driving profitability, is mastery of the Internet. This is the commercial Edgr that is the title - and focus ~ for this business book.

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