Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Relationship Marketing: Exploring Relational Strategies in Marketing

Buy

Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book. Visit www.pearsoned.co.uk/egan to find an Instructor's Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.

(HTML tags aren't allowed.)

Go Web Programming
Go Web Programming

Summary

Go Web Programming teaches you how to build scalable, high-performance web applications in Go using modern design principles.

Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

About the Technology

...

Digital Video Essentials: Shoot, Transfer, Edit, Share
Digital Video Essentials: Shoot, Transfer, Edit, Share
Digital Video Essentials is a thoroughly revised, updated, and redesigned version of author Erica Sadun's Digital Video: I Didn't Know You Could Do That. It features tutorials, tips, tricks, projects, and a fully loaded CD.

Topics covered include: setting up a digital video studio; planning, scripting, and shooting videos; mixing shot...

Information Technology Ethics: Cultural Perspectives
Information Technology Ethics: Cultural Perspectives
Information Technology Ethics: Cultural Perspectives takes a global approach to the diverse ethical issues created by information and communication technologies and their possible resolutions. Comprehensive chapters describe the problems and possibilities of genuinely global information ethics, which are urgently needed as information and...

Small Antenna Design (Communications Engineering Series)
Small Antenna Design (Communications Engineering Series)

As wireless devices and systems get both smaller and more ubiquitous, the demand for effective but small antennas is rapidly increasing. This book will describe the theory behind effective small antenna design and give design techniques and examples for small antennas for different operating frequencies. Design techniques are given for the...

Fork Algebras in Algebra, Logic and Computer Science
Fork Algebras in Algebra, Logic and Computer Science

Fork algebras are a formalism based on the relational calculus, with interesting algebraic and metalogical properties. Their representability is especially appealing in computer science, since it allows a closer relationship between their language and models. This book gives a careful account of the results and presents some applications of...

SNA & TCP/IP Integration Handbook
SNA & TCP/IP Integration Handbook
Find the information you need. Fully 35% of business networks run the SNA protocol developed by IBM. Yet TCP/IP is the protocol of the Internet, with growing acceptance as the networking standard. As a result, many corporate computing environments face the daunting prospect of migration or integration. To handle these complex jobs, you couldn't be...
©2021 LearnIT (support@pdfchm.net) - Privacy Policy