This book is primarily about principles of
human behavior: why people do the things they
do, feel the things they feel, and make particular
choices.
But there’s more to this book.
If trying to understand human behavior
was the only goal, I’d have stopped by now and
pointed you to dozens of other (much better)
books on the subject.
I’ve spent the last decade trying to design the
experiences people have online. I suspect that
your own entry into user experience started
with an established discipline such as library
sciences, visual design, computer science, or
education.
I formally entered the design field as a Web
and graphics designer for a technology startup,
during the dot-com boom (and subsequent
bust). But prior to that, I taught high school
English classes.