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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization

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The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.

The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.

Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.

Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

Using Technology to Sell: Tactics to Ratchet Up Results
Using Technology to Sell: Tactics to Ratchet Up Results

"Using Technology to Sell is filled with practical, effective techniques to sell more by leveraging the plethora of tools and information in today’s world. By applying these principles, you'll open more doors, increase your productivity, speed up decisions, and close more deals."

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CCSP Self-Study CCSP CSI: Exam Certification Guide, Second Edition
CCSP Self-Study CCSP CSI: Exam Certification Guide, Second Edition

CCSP CSI Exam Certification Guide, Second Edition, is a best-of-breed Cisco exam study guide that focuses specifically on the objectives for the CSI exam. Inside, you'll find preparation hints and test-taking tips to help you identify areas of weakness and improve both your conceptual and...

Words and Symbols: Language and Communication in Therapy (Core Concepts in Therapy)
Words and Symbols: Language and Communication in Therapy (Core Concepts in Therapy)
This book takes apart, lays out and repositions the most basic of therapeutic tools – the language used to communicate between therapist and client. It begins with a summary of the different schools of thought on language acquisition from infancy onwards. It addresses ways in which philosophical and social contexts may impact on the thoughts...

Modeling and Animation Using Blender: Blender 2.80: The Rise of Eevee
Modeling and Animation Using Blender: Blender 2.80: The Rise of Eevee

Discover the 3D-modeling and animation power of Blender 3D. This book starts with a brief introduction to Blender 3D including installation and the user interface. The following two chapters then introduce you to the upgraded tools in Blender 2.80 for 3D modeling, texturing, shading, and animation. The last chapter discusses the...

Securing PHP Apps
Securing PHP Apps

Secure your PHP-based web applications with this compact handbook. You'll get clear, practical and actionable details on how to secure various parts of your PHP web application. You'll also find scenarios to handle and improve existing legacy issues.

Is your PHP app truly secure? Let's make sure you get home...

Minimal Graphics: The Powerful New Look of Graphic Design
Minimal Graphics: The Powerful New Look of Graphic Design
Here is a striking collection of minimal graphic designs that get the message across. The best design work today is minimal. Crashing type, unreadable text, words used as "texture" and in-your-face images are on the way out. The visual overload of the last decade is being replaced by simple, seamless design with a clean approach. ...
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