This third edition explains the connection between a detailed design plan that considers audience needs, site purpose, and various technical issues of a successful Web site. Written for an introductory course, the text offers a variety of challenging written and hands-on activities at the end of each chapter that test comprehension, build Web research skills and design awareness, and provoke thought regarding current issues in technology. Web Design, Third Edition reveals useful design concepts and techniques typically not addressed in HTML or Web authoring texts, and is written in a style that makes the concepts presented easy to understand.

In this Shelly Cashman Series® Web Design: Introductory Concepts and Techniques, Third Edition book, you will fi nd an educationally sound and easy-to-follow pedagogy that artfully combines screen shots, drawings, and text with full color to produce a visually appealing and easy-to-understand presentation of Web design. This textbook conveys useful design concepts and techniques typically not addressed in Web authoring textbooks. It explains the connections between a detailed design plan that considers audience needs, Web site design, and various technical issues. Students learn how to balance these elements to create a successful Web site.

The book’s seven chapters emphasize key written concepts and principles with numerous Design Tips boxed throughout the text. A variety of challenging written and hands-on activities both within and at the conclusion of each chapter test comprehension, build Web research skills and design awareness, and encourage critical thinking about current issues in Web design.