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What Makes Your Brain Happy and Why You Should Do the Opposite

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This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.

Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

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iPod: The Missing Manual
iPod: The Missing Manual

Apple's iPod still has the world hooked on portable music, pictures, videos, movies, and more, but one thing it doesn't have is a manual that helps you can get the most out this amazing device. That's where this book comes in. Get the complete scoop on the latest line of iPods and the latest version of iTunes with the...

Cuckoo Malware Analysis
Cuckoo Malware Analysis

Analyze malware using Cuckoo Sandbox

Overview

  • Learn how to analyze malware in a straightforward way with minimum technical skills
  • Understand the risk of the rise of document-based malware
  • Enhance your malware analysis concepts through illustrations, tips and tricks,...
MATLAB Linear Algebra
MATLAB Linear Algebra

MATLAB is a high-level language and environment for numerical computation, visualization, and programming. Using MATLAB, you can analyze data, develop algorithms, and create models and applications. The language, tools, and built-in math functions enable you to explore multiple approaches and reach a solution faster than with spreadsheets or...


Mastering Laravel
Mastering Laravel

Develop robust modern web-based software applications and RESTful APIs with Laravel, one of the hottest PHP frameworks

About This Book

  • Master the flashiest functionalities Laravel has to offer
  • Use PHPSpec to design testable software by specification to ensure quality code
  • ...
Urinary and Fecal Incontinence: An Interdisciplinary Approach
Urinary and Fecal Incontinence: An Interdisciplinary Approach

- This text gives a more universal approach to the subject

- Reaches a wide range of physicians from different disciplines

- Easily structured for hands-on diagnosis

...
Hello, Android: Introducing Google's Mobile Development Platform
Hello, Android: Introducing Google's Mobile Development Platform
Android is a software toolkit for mobile phones, created by Google and the Open Handset Alliance. It's inside millions of cell phones and other mobile devices, making Android a major platform for application developers. That could be your own program running on all those devices.

Getting started developing with Android is easy.
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