Why CRM Doesn't Work: How to Win by Letting Customers Manage the Relationship
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make your customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to tell you what they really want?
Putting Investors First: Real Solutions for Better Corporate Governance
Written in a practical and succinct style, Putting Investors First is indispensable for board members and the corporate executives who work with them and of compelling interest to large and small investors who have lost faith in our system of corporate governance.
Demands on the boards of directors of public companies throughout...
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