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Computers and Writing: The Cyborg Era
Computers and Writing: The Cyborg Era
In the mid 1960s, when a single chip contained an average of 50 transistors,
Gordon Moore observed that integrated circuits were doubling in complexity
every year. In an influential article published by Electronics Magazine in 1965,
Moore predicted that this trend would continue for the next 10 years. Despite
being criticized
...
Assessing Expressive Learning: A Practical Guide for Teacher-directed Authentic Assessment in K-12 Visual Arts Education
Assessing Expressive Learning: A Practical Guide for Teacher-directed Authentic Assessment in K-12 Visual Arts Education
Assessing Expressive Learning was inspired by the concerns of its authors
that thinking about and making art should remain one of the principal goals of Art
Education in K–12 American schools. Furthermore, K–12 art teachers should be
considered the ones most qualified to answer the question of what it is that children...
The Sourcebook of Nonverbal Measures: Going Beyond Words
The Sourcebook of Nonverbal Measures: Going Beyond Words
A few years ago, a bold graduate student in communication, Jack Sargent (now a
faculty member and contributor to this book) asked me, and several other experienced
researchers who study nonverbal behavior, to be part of a conference panel.
At that time, Jack was interested in doing a study that used coding and rating techniques...
A Primer of Signal Detection Theory
A Primer of Signal Detection Theory
Signal Detection Theory (SDT) has had, and continues to have, an
enormous impact on many branches of psychology. Although its initial
applications were in the interpretation of sensory processes, its domain
has since widened considerably. For example, concepts derived
from SDT are widely used in memory research and in studies of
...
International Assignments: An Integration of Strategy, Research, and Practice
International Assignments: An Integration of Strategy, Research, and Practice
Although the authors of this book and I approach the strategic challenges of globalization
from different perspectives, we've come to a similar conclusion: that the
"people" imperative is often overlooked when companies decide to enter new
countries or world regions. Stroh, Black, Mendenhall, and Gregersen base their...
A Manager's Guide To PR Projects: A Practical Approach (LEA's Communication Series)
A Manager's Guide To PR Projects: A Practical Approach (LEA's Communication Series)
A Manager s Guide to PR Projects was conceived, gestated, and produced
out of sheer frustration. Perhaps a more academic approach to this explanation
would be to say that one university professor experienced considerable
difficulty in acquiring appropriate materials to support a pedagogical approach
involving student
...
The Handbook of Task Analysis for Human-Computer Interaction
The Handbook of Task Analysis for Human-Computer Interaction
The most widely cited reference on task analysis has been Task-Analysis for Human-
Computer Interaction, edited by Dan Diaper, who must take the main blame for this new
Handbook of Task Analysis for Human-Computer Interaction, as his motive was in part to
stem the trickle of requests from around the world for chapters from the
...
Behavior Analysis and Learning
Behavior Analysis and Learning
This introduction focuses on basic research findings and illustrates behavior principles with everyday human examples. The Second Edition has retained the positive features of the first edition, while adding new aspects as suggested by reviewers, instructors and students. It now contains a more thorough treatment of the principles and processes of...
Inferred Functions of Performance and Learning
Inferred Functions of Performance and Learning
The objective of this book is to identify what the intelligent system that produces
responses must do to perform as it does. The analysis starts with the
performance variables that must be in place for the organism that does not
learn, and then overlays the functions required for learning. At one end of
the performance-learning
...
Resistance and Persuasion
Resistance and Persuasion
Do we need to convince you that persuasion is an important topic for the social
sciences? Probably not. You know that humans are social beings. Our communication,
psychology, social organization, political structures, market
choices—in short, everything we do—is interpersonally coordinated. Persuasion
is one of the
...
Relevance in Argumentation
Relevance in Argumentation
A textbook for a graduate or advanced undergraduate course in such fields as philosophy, law, artificial intelligence, linguistics, cognitive science, and speech communications. It explains how to evaluate the relevance of arguments, using examples and drawing on a new dialectical theory of relevance.

The purpose of this book is to
...
Personality and Intellectual Competence
Personality and Intellectual Competence
After a century of psychometric testing (Binet, 1903), the prediction of
future achievement still remains a relatively unaddressed issue. In applied
settings, workers in organizations and academic institutions are
uncertain about the choice of robust instruments to maximize the prediction
of success and failure. At a theoretical
...
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