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Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Media professionals spend a great deal of time talking about "doing the right thing". Why is it then that the consumers of mass media perennially find so much fault with the "ethics" of the disseminators of news, information, and entertainment? What has led the purveyors of mass communication to believe and act the way they do?...
Foundations for Research: Methods of Inquiry in Education and the Social Sciences
Foundations for Research: Methods of Inquiry in Education and the Social Sciences
This text is designed for use in introductory research courses in the professional fields and social sciences. The major goal of the book is to acquaint students and beginning researchers with a broad view of research methodologies, as well as an
understanding of the assumptions that inform each of these approaches. Because the book presents
...
Dialogue with Bakhtin on Second and Foreign Language Learning: New Perspectives
Dialogue with Bakhtin on Second and Foreign Language Learning: New Perspectives
This volume is the first to explore links between the Russian linguist Mikhail Bakhtin's theoretical insights about language and practical concerns with second and foreign language learning and teaching. Situated within a strong conceptual framework and drawing from a rich empirical base, it reflects recent scholarship in applied linguistics that...
Critical Social Issues in American Education: Democracy and Meaning in a Globalizing World
Critical Social Issues in American Education: Democracy and Meaning in a Globalizing World
This volume, like the editions that preceded it, is predicated on the following assumption: Educators must see their work as inextricably linked to conflicts, stresses, and crises of the social world—whether these appear in forms that might be cultural, moral, political, economic, ecological, or spiritual. It is impossible to make sense of...
Constructing Measures: An Item Response Modeling Approach
Constructing Measures: An Item Response Modeling Approach
Constructing Measures introduces a way to understand the advantages and disadvantages of measurement instruments, how to use such instruments, and how to apply these methods to develop new instruments or adapt old ones. The book is organized around the steps taken while constructing an instrument. It opens with a summary of the...
Assessing Children's Well-Being: A Handbook of Measures
Assessing Children's Well-Being: A Handbook of Measures
The emphasis on collaborative management of children's health has led to the involvement of multiple disciplines in pediatric health care. This shift has resulted in an increasing focus on the assessment of children's functioning across multiple domains. The Task Force on Pediatric Education (1978) noted several decades ago that the types of...
Biz-War and the Out-of-Power Elite: The Progressive-Left Attack on the Corporation
Biz-War and the Out-of-Power Elite: The Progressive-Left Attack on the Corporation
It is the argument of this book that the contemporary Progressive movement in the United States, designed to replace the Liberalism whose demise was the object and accomplishment of the Reagan Revolution, is the product of a series of strategic experiments and decisions by activists in organized labor, in the environmental and human rights...
Multimedia and Virtual Reality: Designing Multisensory User Interfaces
Multimedia and Virtual Reality: Designing Multisensory User Interfaces
The title of this book owes more than it should to marketing. Multimedia and virtual reality (VR) are media-friendly terms that may have caught your eye, so if you are browsing the preface before deciding whether to buy this book, here is my explanation of its motivation and contents. It is primarily a summary of the research I have done over 10...
Analyzing Rater Agreement: Manifest Variable Methods
Analyzing Rater Agreement: Manifest Variable Methods
Agreement among raters is of great importance in many domains. For example, in medicine, diagnoses are often provided by more than one doctor to make sure the proposed treatment is optimal. In criminal trials, sentencing depends, among other things, on the complete agreement among the jurors. In observational studies, researchers increase...
Media Diversity: Economics, Ownership, and the FCC (LEA's Communication Series)
Media Diversity: Economics, Ownership, and the FCC (LEA's Communication Series)
Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an...
Web Search Savvy: Strategies and Shortcuts for Online Research
Web Search Savvy: Strategies and Shortcuts for Online Research
Web Search Savvy: Strategies and Shortcuts for Online Research provides readers of all skill levels with efficient search strategies for locating, retrieving, and evaluating information on the Internet. Utilizing her experience as a reporter working on deadline, author Barbara G. Friedman offers the most effective methods for finding useful and...
Usability and Internationalization of Information Technology
Usability and Internationalization of Information Technology
Today, more and more Web sites are providing content in multiple languages for targeted countries, and more and more products are being designed for cultural differences in mind. However, the concept of cross-cultural design has not yet become a strong force in the practitioners' and educators' agenda. This book looks at techniques, software,...
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