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Advanced Web Metrics with Google Analytics, 2nd Edition
Advanced Web Metrics with Google Analytics, 2nd Edition

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.

This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors,...

Data Insights: New Ways to Visualize and Make Sense of Data
Data Insights: New Ways to Visualize and Make Sense of Data

Data Insights offers multi-disciplinary perspectives and useful information about how visualizations can open your eyes to data. This thought-provoking book takes a conversational approach to presenting an overview of the subject, while also focusing on key details. It highlights the ideas and work of a variety of people who are...

The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

A radical shift in perspective to transform your organization to become more innovative

The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools...

Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention
Unstructured Data Analytics: How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention

Turn unstructured data into valuable business insight

Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting...

Managing Your Supply Chain Using Microsoft Navision
Managing Your Supply Chain Using Microsoft Navision

Managing Your Supply Chain provides a simple yet comprehensive explanation of how to use Microsoft Navision in small-to-midsize firms involved in manufacturing and distribution. Describing usage in a wide variety of environments and illustrated with more than 50 case studies, it covers how the entire system fits together to...

Getting Started with Flurry Analytics
Getting Started with Flurry Analytics

In today's mobile app market you need to track your applications and analyze user data to give yourself the competitive edge. Flurry Analytics will do all that and more, and this book is the perfect developer's guide.

Overview

  • Analyze collective data using Flurry analytics to improve monetization...
Next-Generation Big Data: A Practical Guide to Apache Kudu, Impala, and Spark
Next-Generation Big Data: A Practical Guide to Apache Kudu, Impala, and Spark

Utilize this practical and easy-to-follow guide to modernize traditional enterprise data warehouse and business intelligence environments with next-generation big data technologies.

Next-Generation Big Data takes a holistic approach, covering the most important aspects of modern enterprise big data. The book...

Salesforce Platform App Builder Certification: A Practical Study Guide
Salesforce Platform App Builder Certification: A Practical Study Guide
New or intermediate developers will want to use this hands-on guide to prepare for the Salesforce Certified Platform App Builder credential, awarded for designing, building, and implementing applications using the declarative customization capabilities of the Salesforce Platform.

This is the first book available covering this...

Beginning Apache Pig: Big Data Processing Made Easy
Beginning Apache Pig: Big Data Processing Made Easy
Learn to use Apache Pig to develop lightweight big data applications easily and quickly. This book shows you many optimization techniques and covers every context where Pig is used in big data analytics. Beginning Apache Pig shows you how Pig is easy to learn and requires relatively little time to develop big data...
Haskell Financial Data Modeling and Predictive Analytics
Haskell Financial Data Modeling and Predictive Analytics

Haskell is one of the three most influential functional programming languages available today along with Lisp and Standard ML. When used for financial analysis, you can achieve a much-improved level of prediction and clear problem descriptions.

Haskell Financial Data Modeling and Predictive Analytics is a hands-on guide that...

The Innovative CIO: How IT Leaders Can Drive Business Transformation
The Innovative CIO: How IT Leaders Can Drive Business Transformation

“Does your organization fumble when it comes to innovation? ‘The Innovative CIO’ presents a pragmatic guide to overcoming the 10 ‘innovation killers’ within your company.”  --Dennis McCafferty “CIO Insight”, 1/23/2013...

Emerging Trends in ICT Security (Emerging Trends in Computer Science and Applied Computing)
Emerging Trends in ICT Security (Emerging Trends in Computer Science and Applied Computing)

Emerging Trends in ICT Security, an edited volume, discusses the foundations and theoretical aspects of ICT security; covers trends, analytics, assessments and frameworks necessary for performance analysis and evaluation; and gives you the state-of-the-art knowledge needed for successful deployment of security solutions in many...

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