What you read • Where you shop • How you communicate with coworkers, friends, and strangers • Whom you interact with on social networking sites . . . these are just a few of the things that make up the Digital You.
You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?
Google Analytics is that tool, and this is the handbook you need to make it...
You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask...
This book is written for the “information worker” businessperson who already
uses Microsoft Office applications such as Excel, Word, or Visio to accomplish
his or her daily work. Today, information workers most often work in the
collaboration environment of SharePoint, where their spreadsheets and documents are
saved and...
Tired of boring spreadsheets and data overload from confusing graphs? Master the art of visualization with Rapid Graphs with Tableau 8! Tableau insiders Stephen and Eileen McDaniel expertly provide a hands-on case study approach and more than 225 illustrations that will teach you how to quickly...
Medical Data Sharing, Harmonization and Analytics serves as the basis for understanding the rapidly evolving field of medical data harmonization combined with the latest cloud infrastructures for storing the harmonized (shared) data. Chapters cover the latest research and applications on data sharing and protection in the...
Unshackle your GIS application from a workstation! Get running with three major web mapping projects covering all the important aspects of the ArcGIS JavaScript API.
Set a strong foundation for the ArcGIS JavaScript API and modular coding with dojo.
RECENT YEARS HAVE SEEN DRAMATIC EXPANSION in the use of mobile computing and social media
on the Internet. Organizations show increasing interest in web analytics, and will soon comprehend
the importance of engagement and experience management and monitoring. With the increasing
value of Search Engine Optimization (SEO) and the...
Sensor Technologies: Healthcare, Wellness and Environmental Applications explores the key aspects of sensor technologies, covering wired, wireless, and discrete sensors for the specific application domains of healthcare, wellness and environmental sensing. It discusses the social, regulatory, and design...
The fourth edition of this classic textbook provides major updates. This edition has completely new chapters on Big Data Platforms (distributed storage systems, MapReduce, Spark, data stream processing, graph analytics) and on NoSQL, NewSQL and polystore systems. It also includes an updated web data management chapter that includes RDF...
