When I wrote the three volumes of Harnessing Java 7 in 2012, I did not include a chapter on the Java Scripting API because of the limited space that I had for each volume. Note the phrase “Java Scripting,” which uses two separate words: “Java” and “Scripting.” “JavaScript” is the name of a...

This book is written by experienced...

Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in...

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound...

Just as the previous generation was raised in front of televisions, adolescents at the turn of the 21st century are being raised in an internet-enabled world where blogs, social networking, and instant messaging are competing with face-to-face and telephone communication as the dominant means through which personal interaction takes place....

Start-to-finish RHCSA™ and...

This book demonstrates to sellers that social media is the ideal focus and PayPal is the best tool to grow profits in today's online marketplace. Key social media sales strategies, tactics, action plans, and real-world success stories for all kinds of sellers are presented, making it easier for sellers to choose the right solutions with...

Between September 2006 and May 2007, the online networking site Facebook doubled its number of visitors to 26 million. Today, it has more than 300 million active users worldwide. Though Facebook is just one tool people use to connect with each other, the myriad of other Web sites such as MySpace and the estimated 2 billion cellphones in use...